Deliver the Right Message to the Right Users with Yahoo Audience Ads

More than two billion people use the Internet every day, so how can marketers be sure they’re reaching the ones who are most likely to respond to their ads? Audience targeting is the answer, and 80% of marketers now rely on it to focus their campaigns on the right users.

While hundreds of partners offer niche solutions, Yahoo delivers a complete set of audience solutions backed by the only unified advertising solution in the market—so there’s no need to go anywhere else.

We connect, personalize, and quantify audience data to help you deliver the right message to the right people and achieve your goals across the entire marketing funnel. How do we do this? We start with our own massive set of audience data built from our deep knowledge of 800 million Yahoo users around the world. We then create a custom data set for each client by adding in their own data, as well as third-party audience data from our strategic partners.

Through expert analysis and predictive analytics, we deliver detailed reporting and deep insights that help you understand which users make up your ideal audience; what they do and where they go online; and why they engage with you.

These insights let you quickly optimize current campaigns, perfect plans for future ones, and achieve a wide range of specific marketing goals, including:

  • building brand awareness and loyalty

  • driving conversions

  • finding opportunities for up-selling and cross-selling

  • identifying growth audiences for increased targeting

  • measuring the online and offline impacts of campaigns

Once you’ve identified your ideal audience, target them across our vast set of premium inventory in brand-safe environments from Yahoo, our top-quality partners, and the comScore 1000. Our audience solutions have delivered our customers improvements like these:

  • Targeted media buys achieve 4x-10x increase in lift over untargeted buys.

  • Users exposed to a Yahoo homepage takeover and audience ad network campaign were 38% more likely to convert, compared to users in audience ad network direct-response campaign only.

It’s a big digital world out there, but we can help you target the right audiences with the right messages to reach your marketing goals. To learn more about our end-to-end audience solutions, contact your Yahoo account manager or our sales team today.

Contact your Yahoo Account Representative or send us your enquiry.