Welcome to Yahoo Big Idea Chair Awards 2016

Yahoo is dedicated to crafting deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. As the world’s largest digital publisher, Yahoo truly immerses brands into consumers’ everyday lives, ensuring a top-of-mind wherever, whenever.

The Yahoo Big Idea Chair Awards is a unique proprietary award that recognizes outstanding work in the online creative community. This year marks the eighth consecutive year of the Yahoo Big Idea Chair Awards in Asia: as the market pioneer to give praise to creativity, innovation, imagination and the elusive big idea, we continue to honor the most extraordinary creative minds in Asia’s online community by introducing fifteen awards in Hong Kong and six awards in North Asia to acknowledge campaigns on the Yahoo network.

HONG KONG
AWARDS

NORTH ASIA
AWARDS

The 2016 Yahoo Big Idea Chair Awards comprises 15 Hong Kong Awards and 6 North Asia Awards covering areas such as copywriting, engagement, activation, integrated campaign and more. Click on each category for full details.

We have invited renowned marketers, movers and shakers of the media and creative industries, as well as seasoned representatives from professional organizations and universities to sit on our panel of judges.

LIST
OF
JUDGES

JUDGING
CRITERIA
AND
MECHANICS

JUDGING
CRITERIA
AND
WEIGHTING

No entry fees will be charged

SUBMISSION
DEADLINE

IMPORTANT
DATES

SUBMISSION
PROCEDURE

BASIC RULES

YAHOO BIG IDEA CHAIR AWARDS 2016

WINNERS LIST

Best Acquisition Campaign

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Blue CashSM Credit Card from American Express Acquisition Campaign

American Express International, Inc.

Mindshare Hong Kong Limited

OgilvyOne Worldwide

Merit

Hang Seng Personal Loan Acquisition Campaign

Hang Seng Bank

Maxus Hong Kong

Webs S’up Production Company Ltd

Merit

UA Finance Promotion Campaign 2016

United Asia Finance Limited

Performance Media Group

Nil

 

 

Best Branding Campaign

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Power Your Love Programme

CLP Power Hong Kong Limited

Zenith

Webs S’up Production Company Ltd

Merit

Clarityne Be Less Sensitive

Bayer HealthCare Limited

Maxus Hong Kong

BBDO and Proximity Hong Kong Ltd

Merit

LIVE/LIFE

AXA China Region Insurance Company Limited

Nil

Tribal Worldwide

Merit

Ocean Park Halloween Fest 2016

Ocean Park Hong Kong

Mediacom Hong Kong

Nil

 

 

Best Launch Campaign

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Star WarsTM: Tomorrowland Takeover

Hong Kong Disneyland

Mindshare Hong Kong

Nil

Merit

Citi Priority Launch Campaign

Citibank (Hong Kong) Limited

MEC Hong Kong

Webs S’up Production Company Ltd

Merit

Smart learning in a fun way

Wyeth Nutrition

OMD Hong Kong

Nil

Merit

Cartier Diamond Campaign

Cartier

Starcom MediaVest Group

Nil

 

 

Best Search Campaign

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Merit

Cath Kidston Hong Kong’s Online Store Launch Campaign

Cath Kidston (Swire Resources Limited)

New iMedia Solutions Limited

New iMedia Solutions Limited

Merit

Always on Search

The Hongkong and Shanghai Banking Corporation Limited

Mindshare Hong Kong

Nil

Merit

Cartier Search Campaign

Cartier

Starcom MediaVest Group

Nil

 

 

Best Use of Search Solution

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Smart learning in a fun way

Wyeth Nutrition

OMD Hong Kong

Nil

Merit

DBS Black Card Always On Acquisition Campaign

DBS Bank (Hong Kong) Limited

MEC Hong Kong

Nil

Merit

Hong Kong Airlines Always On Book Direct Campaign

Hong Kong Airlines

MEC Hong Kong

Nil

 

 

 

 

 

 

Best Targeting Strategy

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Step forward with us

Allianz Global Investors Asia Pacific Limited

Carat Media Services Hong Kong Ltd

Webs S’up Production Company Ltd

Merit

WeLend 2016 Branding Campaign

WeLend

Innovative Digital Media

Nil

Merit

Promise Easy Loan Campaign

Promise (HK) Co., Limited

iClick Interactive Asia Limited

Nil

 

 

Best Content Marketing

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Clarityne Be Less Sensitive

Bayer HealthCare Limited

Maxus Hong Kong

BBDO and Proximity Hong Kong Ltd

Outstanding

Power Your Love Programme

CLP Power Hong Kong Limited

Zenith

Webs S’up Production Company Ltd

Merit

Discover & Innovate @ CityU

City University of Hong Kong

Nil

Yahoo 雅虎香港

Merit

Viu Korean Drama Invasion

PCCW Media Limited

 Nil

Yahoo 雅虎香港

 

 

Best Native Ad Campaign

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Fitbit x Yahoo! Store

Fitbit

Nil

Yahoo 雅虎香港

Merit

TRESemme - New York Fashion Week

Unilever Hong Kong

 

PHD Hong Kong Limited

 

Nil

Merit

MyDress

MyDress

Nil

Nil

 

 

 

Best Native Ad Campaign (For SME)

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

旅遊就是藝術

Jetour Travel Ltd.

Nil

Nil

Outstanding

Good Choice Finance Stream Ad Campaign

Good Choice Finance Company Limited

New iMedia Solutions Limited

New iMedia Solutions Limited

Merit

HK Memory Study Association

HK Memory Study Association

Nil

Nil

Merit

MamiBuy Hong Kong

Mamibuy 香港媽咪幫

Madcradle Online Limited

Mediaon Limited

 

 

Best Social Marketing Campaign

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

LIVE/LIFE

AXA China Region Insurance Company Limited

Nil

Tribal Worldwide

Merit

Bupa, My Medical Expert Campaign

Bupa (Asia) Limited

iClick Interactive Asia Limited

Nil

Merit

Yahoo Racing Sports

The HK Jockey Club

Nil

Yahoo 雅虎香港

 

 

Best Mobile Strategy

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Clé de Cartier

Cartier

Starcom MediaVest Group

Nil

Merit

Clarityne Be Less Sensitive

Bayer HealthCare Limited

Maxus Hong Kong

BBDO and Proximity Hong Kong

Merit

2015 Christmas Kaleidoscope Campaign

Ocean Park Cooperation HK

Dentsu Media HK

Nil

 

 

Best Integrated Solution

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Fitbit x Yahoo! Store

Fitbit

Nil

Yahoo 雅虎香港

Outstanding

Citi Priority Launch Campaign

Citibank (Hong Kong) Limited

MEC Hong Kong

Webs S’up Production Company Ltd

Merit

Smart learning in a fun way

Wyeth Nutrition

OMD Hong Kong

Nil

 

Yahoo Big Idea Chair Award

 

Outstanding                                                    CLP Power Hong Kong Limited

Merit                                                               AXA China Region Insurance Company Limited

Merit                                                               Bayer HealthCare Limited

 

 

Agency Awards

 

Media agency of the Year – Display               Mindshare Hong Kong

Media Agency of the Year– Search                Zenith

Advertising Agency of the Year                      Metta Communications

 

 

Best Rich Media Ad (North Asia)

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Joy Will Take You Further

Diageo, Johnnie Walker

Starcom MediaVest Group

Leo Burnett

Merit

Teenage Mutant Ninja Turtles: Out of the Shadows

Paramount Films Corporation of Taiwan

MEC Taiwan

Phenomenon 22 Design

Merit

Smart learning in a fun way

Wyeth Nutrition

OMD Hong Kong

Nil

 

 

Best Video Strategy (North Asia)

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

House of Little Moments Season 2

Uni-President

Presco

ADK TAIWAN

Merit

TraveLiving in North Tōhoku

Japan Tourism Agency

Nil

Dentsu One (Taipei)

Merit

淨擊の大金

DAIKIN

Yahoo 奇摩

Yahoo 奇摩

 

 

 

 

 

Best Native Ad Campaign (North Asia)

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

OB DESIGN

OB DESIGN

OB DESIGN

OB DESIGN

Merit

TutorABC Long-term Native Ads Campaign

TutorABC

Nil

Nil

Merit

Mommy PK Daddy Cooking Contest

Unilever Taiwan

PHD Media Taiwan

Nil

 

 

Best Mobile Strategy  (North Asia)

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Clé de Cartier

Cartier

Starcom MediaVest Group

Nil

Merit

Clarityne Be Less Sensitive

Bayer HealthCare Limited

Maxus Hong Kong

BBDO and Proximity Hong Kong

Merit

基本任務

Constitutional and Mainland Affairs Bureau

Yahoo 雅虎香港

ULTD Ltd.

Merit

喝雪碧遊海島

香港商可口可樂有限公司台灣分公司

 

星傳媒體

 

十八設計有限公司

 

 

 

Best Content Marketing Campaign

 

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

TraveLiving in North Tōhoku

Japan Tourism Agency

Nil

Dentsu One (Taipei)

Merit

Regaine Midnight Barber Shop

Johnson & Johnson Co., Ltd.

Isobar Taiwan

Isobar Taiwan

Merit

Power Your Love Programme

CLP Power Hong Kong Limited

Zenith

Webs S’up Production Company Ltd, Kaystation Studio Ltd

 

 

 

Yahoo North Asia Big Idea Chair Award (North Asia)

Ranking

Campaign Name

Advertiser

Media agency

Creative agency

Outstanding

Regaine Midnight Barber Shop

Johnson & Johnson Co., Ltd.

Isobar Taiwan

Isobar Taiwan

Merit

淨擊の大金

DAIKIN

Yahoo 奇摩

 Yahoo 奇摩

Merit

道地人生指南

KKBOX

Yahoo 奇摩

Yahoo 奇摩

 

 

JUDGING CRITERIA AND WEIGHTING

Hong Kong

Best Search Campaign

Based on the overall achievement of the campaign in terms of:
 

  1. Create Buzz– 20%
  2. Integrated communication of the Power Search- 20%
  3. Average and the highest daily CTR of campaign– 40%
  4. Campaign result – ability to meet objective– 20%

 

 

Best Use of Search Solution

Originality of marketing initiative – 50%
The ability to demonstrate creative use of search marketing campaign to meet the intended marketing objectives; factors that are considered:
 

  1. Implement various search marketing solutions (e.g. brand search, fixed position, sponsored search) to achieve campaigns' objectives
  2. Ability to ride on hot gossip keywords & creative ad copy (e.g. latest movie/TV characters, news) to generate high traffic to the website
  3. Creative web design and web content that cater to the traffic generated from the search marketing campaign

 

Best Launch Campaign (New Product/ Service Launch)

Based on the overall achievement of the campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 20%
  2. Best use of Yahoo ad solution and/or ad format and execution – 20%
  3. Ability in demonstrating unique product/ service features – 20%
  4. Art direction for navigation, audio & visual (if applicable) – 10%
  5. Campaign result – ability to meet business objective – 30%

 

Best Branding Campaign

Based on the overall achievement of the campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 20%
  2. Best use of Yahoo ad solutions and/or ad format and execution – 20%
  3. Ability in demonstrating and enhancing brand’s features – 30%
  4. Campaign result – ability to meet business objective – 30%

 

Best Content Marketing Campaign

Based on the overall achievement of the campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 30%
  2. Art direction for navigation, audio & visual (if applicable) – 20%
  3. Best use of Yahoo ad solutions and/or ad format and execution - 30%
  4. Campaign result – ability to meet business objective – 20%

 

Best Acquisition Campaign

Based on the overall achievement of the campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 20%
  2. Actual performance in acquiring new customers – 30%
  3. Best use of Yahoo ad solutions and/or ad format and execution – 25%
  4. Campaign result – ability to meet business objective – 25%

 

Best Targeting Strategy

Based on the overall achievement of the targeting strategy in terms of:
 

  1. Creativity in relation to overall campaign concept – 20%
  2. Effective use of Yahoo targeting ad solutions – 30%
  3. Effective use of Yahoo ad solutions together with Yahoo targeting ad solutions – 20%
  4. Campaign result - Measure of financial return on investment and targeting effectiveness – 30%

Best Mobile Strategy (Campaign Base)

Based on the overall achievement of the mobile campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 30%
  2. Art direction for navigation, audio & visual (if applicable) – 20%
  3. The importance of Yahoo mobile solutions on overall campaign strategy – 30%
  4. Campaign result – ability to meet objective – 20%

 

 

Best Integrated Solution

Based on the overall achievement of the campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 30%
  2. Art direction for navigation, audio & visual (if applicable) – 20%
  3. Effective use of Yahoo ad solutions – 30%
  4. Campaign result – ability to meet business objective – 20%

 

Best Social Marketing Campaign

Based on the overall achievement of the campaign in terms of:
 

  1. Creativity in relation to overall campaign concept – 30%
  2. Art direction for navigation, audio & visual (if applicable) – 20%
  3. Effective use of Yahoo ad solutions and social marketing channels – 30%
  4. Campaign result – ability to meet objective – 20%

 

Best Native Ad Campaign

Based on the overall achievement of the native ad campaign ad in terms of:
 

  1. Effective use of the copy that blends seamlessly into the content of the page – 20%
  2. Effectiveness on optimization strategy to maximize ROI – 30%
  3. Creativity and ability to engage users, arouse their interest and participation with Ad Title/Descriptions and Image – 20%
  4. Campaign result – ability to meet business objective – 30%

 

Best Native Ad Campaign (For SME)

Based on the overall achievement of the native ad campaign in terms of:
 

  1. Effective use of the copy that blends seamlessly into the content of the page – 20%
  2. Effectiveness on optimization strategy to maximize ROI – 30%
  3. Creativity and ability to engage users, arouse their interest and participation with Ad Title/Descriptions and Image – 20%
  4. Campaign result – ability to meet business objective – 30%

North Asia

Best Content Marketing Campaign:

 

Based on the overall achievement of the campaign in terms of:

 

  1. Creativity in relation to overall campaign concept – 35%
  2. Art direction for navigation, audio & visual (if applicable) – 20%
  3. Best use of Yahoo ad solutions and/or ad format and execution - 35%
  4. Campaign result – ability to meet business objective – 10%

 

 

Best Video Strategy:

 

Based on the overall achievement of the campaign in terms of:

 

  1. Creativity in relation to concept – 30%
  2. Creativity and ability to engage users, arouse their interest and participation with Ad video – 30%
  3. Best use of Yahoo ad solutions and/or ad format and execution - 30%
  4. Campaign result – ability to meet business objective – 10%

 

 

Best Mobile Strategy:

 

Based on the overall achievement of the mobile campaign in terms of:

 

  1. Creativity in relation to overall campaign concept – 35%
  2. Art direction for navigation, audio & visual (if applicable) – 20%
  3. The importance of Yahoo mobile solutions on overall campaign strategy – 35%
  4. Campaign result – ability to meet objective – 10% 

 

 

Best Native Ad Campaign:

 

Based on the overall achievement of the native ad campaign in terms of:

 

  1. Effectiveness on optimization strategy to maximize ROI – 35%
  2. Creativity and ability to engage users, arouse their interest and participation with Ad Title/Descriptions and Image – 20%
  3. Best use of Yahoo Native ad solutions and/or ad format and execution - 35%
  4. Campaign result – ability to meet objective – 10%

 

Best Rich Media Campaign:

 

Based on the overall achievement of the display ad in terms of:

 

  1. Creativity in relation to concept – 35%
  2. Best use of Yahoo ad format and or/ ad solution and execution – 35%
  3. Art direction for navigation, audio & visual (if applicable) – 20%
  4. Campaign result – ability to meet business objective – 10%

 

North Asia Big Idea Chair Award:

 

Based on the overall achievement of the display ad in terms of:

 

  1. Creativity in relation to concept – 25%
  2. Best use of Yahoo ad solutions and/or ad format and execution – 30%
  3. Art direction for navigation, audio & visual (if applicable) – 15%
  4. Creativity and ability to engage users, arouse their interest and participation – 20%
  5. Campaign result – ability to meet business objective – 10%
LIST OF JUDGES
HK AWARDS
Bennett Chi Kin YIM
Candy Ho
Celine Ho
David Yeung
Francis Fong
Jeffrey Hui
KK Tsang
Kenneth Wan
LO Wing-hung
Max Lau
Melanie Lo
Quentin Yeong
Raymond Ho
Rico Chan
NA AWARDS
Freda Shao
Gary Chi
Roger Li
Sammy Lau
Spencer Wong
Judging Criteria and Mechanics

HONG KONG

Judges are asked to consider the following:
- The campaign must have ran on Yahoo’s network between July 1, 2015 to June 30, 2016
- The work must be based on a highly original, creative and inspiring concept. - Its execution must be exceptionally well done, should meet its campaign objectives and encourage web users to take desired actions.
- It should leverage on trends, keywords and imaginative ad copy to generate high traffic
- It must be relevant to its context. - Its art direction (audio & visual) should be exceptional, if applicable
- The work is judged primarily on the execution of the specific mediums stated in the respective categories, then on how it contributes to the overall success of the idea.

Entries are judged by the work’s distinctiveness and creativity. In determining Grand Award and Merit Award winners, entries are judged based on a set of pre-defined judging guidelines.

Entries with the highest scores will be awarded the Grand Award. Outstanding works will be awarded the Merit Award (if applicable).

The judging of the Awards will be completed by the end of October 2016 , and the winners will be notified via a confirmation letter by early November 2016 .

All winners will be invited to attend the awards presentation ceremony at the early - mid December 2016.

The judges in the judging panel will be selected by Yahoo Hong Kong. The judging panel’s decisions are final and are not subjected to appeal. Moreover, the panels’ procedures and deliberations are confidential and will not be disclosed. The application of the selection criteria will be at the sole discretion of the judging panel.


North Asia

Yahoo Hong Kong & Yahoo Taiwan reserves the right to shortlist the entries before the judges meeting.

Judges are asked to consider the following:
- The campaign must have ran on Yahoo’s network between July 1, 2015 to June 30, 2016
- The work must be based on a highly original, creative and inspiring concept. - Its execution must be exceptionally well done, should meet its campaign objectives and encourage web users to take desired actions.
- It should leverage on trends, keywords and imaginative ad copy to generate high traffic
- It must be relevant to its context. - Its art direction (audio & visual) should be exceptional, if applicable
- The work is judged primarily on the execution of the specific mediums stated in the respective categories, then on how it contributes to the overall success of the idea.

Entries are judged by the work’s distinctiveness and creativity. In determining Grand Award and Merit Award winners, all entries will be judged based on a set of pre-defined judging guidelines.

The entries with the highest scores will win the Grand Award. Outstanding entries will receive a Merit Award where applicable in a category.

The Yahoo Big Idea Chair Awards is open for submissions now and will close at 6pm, August 5, 2016.

The judging of the Awards will be completed by the end of October 2016 and all winners will be notified on early November, 2016.

The winners of the Yahoo Big Idea Chair Awards will be invited to attend the awards presentation ceremony at the early - mid December 2016 in Hong Kong.

The judges in the judging panel will be selected by Yahoo. The judging panel’s decisions are final and are not subjected to appeal. Moreover, the panels’ procedures and deliberations are confidential and will not be disclosed. The application of the selection criteria will be at the sole discretion of the judging panel.

BASIC RULES

Hong Kong

Entries are only eligible if the advertisements/campaigns ran in Yahoo Hong Kong between July 1, 2015 to June 30, 2016 (“Eligibility Period”). Work that does not fall within the Eligibility Period will be disqualified.

Entrants must be the relevant advertisers, media agencies, creative agencies or their respective authorized representatives.

All advertisements must be designed for public exposure.

Each entry can be submitted to a maximum of FOUR HONG KONG awards and TWO NORTH ASIA awards.

Yahoo Hong Kong reserves the right to shortlist entries in the event of multiple entries.

Certificate of the Grand Award and Merit Awards can be earned in all categories.

Entrants must be able to provide consent from the relevant advertisers, media agencies or creative agencies, as appropriate, regarding the submission. All materials presented must be original work, the ownership and all intellectual property rights in which must belong to the entrant. If any material or data is found to be untrue, misleading, and incomplete or misrepresented in any way, the Entry will be disqualified.

Entries protected by patent or copyright, or which are progressing toward such protection, are acceptable as submissions to the Awards. However, Yahoo Hong Kong will not be held liable for the protection of any confidential information contained in the application forms.

The underlying projects of the Entries remain the property of the entrants who submitted them. Yahoo Hong Kong has no intention of participating, or acting as an intermediary, in the implementation of any project. Nothing in the rules and conditions of the Awards shall entitle any person to use any intellectual property rights of Yahoo Hong Kong, or otherwise to associate himself or herself with Yahoo Hong Kong in any way.

Yahoo Hong Kong reserves the right to use the Award winners’ names, addresses, application forms and any material submitted for the entries in published material and advertising connected with the Awards at no cost beyond the award given. Entrants to the Awards, in signing the Entry Form, irrevocably authorize Yahoo Hong Kong to copy, reproduce or publish their applications if they win an award. Yahoo Hong Kong will not be liable for any inaccuracy, error or omission contained in any such copy, reproduction or publication.

Entries are accepted on the conditions that all materials submitted will become the property of Yahoo Hong Kong Limited and will not be returned and Yahoo Hong Kong is granted the right to make copies of selected creative materials for educational and promotional purposes.

Yahoo Hong Kong reserves the right to, at its reasonable discretion, make, interpret, apply and resolve dispute with respect to or in connection with the rules and conditions of the Awards. Entering the Awards implies acceptance of these rules and conditions.

The rules and conditions of the Awards are to be governed by and interpreted in accordance with the laws of Hong Kong.


North Asia

Only entries with a completed Submission Form nominating campaigns that ran on Yahoo Hong Kong and/or Yahoo Taiwan between July 1, 2015 to June 30, 2016 (“Eligibility Period”). Work that does not fall within the Eligibility Period will be disqualified and all entries must be designed for public exposure.

Each entry can only be submitted to a maximum of TWO North Asia awards.

There will be one Grand award and two Merit awards in each category.

Entrants must be the relevant advertisers, media agencies, creative agencies or their respective authorized representatives.

Entrants must be able to provide consent from the relevant advertisers, media agencies or creative agencies, as appropriate, regarding the submission. All materials presented must be original work, the ownership and all intellectual property rights in which must belong to the entrant. If any material or data is found to be untrue, misleading, and incomplete or misrepresented in any way, the Entry will be disqualified.

Entrants should agree that the information contained in the Entry Form and Submission Template is not confidential information and thus hereby authorize Yahoo APAC* to disclose information therein for the purpose of the Award.

Nothing in the rules and conditions of the Awards shall entitle any person to use any intellectual property rights of Yahoo APAC, or otherwise to associate himself or herself with Yahoo APAC in any way.

Entrants irrevocably authorize Yahoo APAC to use, reproduce, public perform and display, free of charge, the entrants’ names, information in the Submission Form, creative and any material submitted for the Award in any manner for the purpose of lecture, training and promotion, including but not limited to promotion of the Award and Yahoo APAC advertising business.

Entries are accepted on the conditions that all materials submitted will become the property of Yahoo APAC and will not be returned.

Yahoo APAC reserves the right to, at its reasonable discretion, make, interpret, apply and resolve dispute with respect to or in connection with the rules and conditions of the Awards. Entering the Awards implies acceptance of these rules and conditions.

The rules and conditions of the Awards are to be governed by and interpreted in accordance with the laws of Hong Kong.

*Note:
- Yahoo APAC includes without limitation Yahoo Hong Kong and all its Affiliates.
- Affiliates means Yahoo Inc., any joint venture of Yahoo Inc., or any entity that on or after the Effective Date directly or indirectly controls, is controlled by, or is under common control with Yahoo Inc., where “control” means the ownership of, or the power to vote, at least twenty percent (20%) of the voting stock, shares or interests of such entity world-wide.

SUBMISSION PROCEDURE

For a graphic-based entry, entrants can provide a URL where the work is hosted. Please provide a user name and/or password if access is protected.

Sites or files that cannot be accessed due to incorrect usernames, passwords or bad links will be treated as invalid entries.

To facilitate the judging process, please ensure the site to your entry is active from the time of submission to the end of December 2016.

Note that the Entry Form and Template are used to provide information on any awards given and therefore must be filled out accurately. Entrants must fill in all sections of the Entry Form and Template in English. Contact Information collected from the Entry Form is not for commercial purpose. Yahoo Hong Kong will contact the entrants in case of queries of their submission and will notify the entrants if they have won the awards by both email and/or phone call.

For details, please refer to Yahoo’s Privacy Policy at http://info.yahoo.com/privacy/hk/yahoo/details.html. No written or facsimile transmissions of the Entry will be accepted. No applications will be returned after the close of the Awards. Entries in complete form must be received by Yahoo Hong Kong on or before 6pm, Aug. 5, 2016. Entries received later than 6pm, Aug. 5, 2016 will not be accepted.

Once the call for entry period has closed, all valid entries will be placed online at a secure access website for judging. Entries will be judged by the judging panel and will be judged on their criteria.

How to use the Submission Template?

First, select the award category appropriate for your campaign and fill in the required information (Company Logo; Entry Video Link; Campaign Summary, which includes background, objective, strategy and tactic, as well as result).

Then, clearly explain the rationale and strategies behind your ad campaign with relevant screen caps and URLs as supporting information to convince the judges why you should win. Refer to the fields of the table for guidelines and add new slides if necessary.

When you’re done, submit through the Yahoo Big Idea Chair Awards website

Just a tip: be concise and clear!


Submission Deadline/important dates

Submission Deadline:
Extended to 6pm, Aug. 12, 2016

Best Agency Awards voting by Marketers:
Aug. 5-29, 2016

Winners’ Notification:
Early November 2016 (Exact date to be announced)

Yahoo Big Idea Chair Awards Presentation Ceremony:
Early – mid December 2016 (Exact date to be announced)

HONG KONG AWARDS
  • Best Search Campaign
  • Best Use of Search Solution
  • Best Launch Campaign (New Product/ Service Launch)
  • Best Branding Campaign
  • Best Content Marketing Campaign
  • Best Acquisition Campaign
  • Best Targeting Strategy
  • Best Mobile Strategy (Campaign Base)
  • Best Integrated Solution
  • Best Social Marketing Campaign
  • Best Native Ad Campaign
  • Best Native Ad Campaign (For SME)
  • Yahoo Big Idea Chair Award
  • Media Agency of the Year
  • Advertising Agency of the Year
This award recognizes search campaigns that make good use of various search marketing solutions to achieve campaign objectives, such as driving offline sales, brand building, capitalizing buzz and integrating search with off- and online media. The winning campaign should demonstrate a distinct creativity in its use of search and its implementation of various search solutions.
Winners will be nominated by Yahoo Hong Kong
This award recognizes search campaigns that make good use of various search marketing solutions, including Sponsored Search, Fixed Position, Brand Search etc. to achieve campaigns objectives, such as driving offlinesales, branding building, buzz capitalization and integrating search with off and online media. The winning campaign should demonstrate distinct creativity in its use of search and implementation of various search solutions.
Winners will be nominated by Yahoo Hong Kong
This award recognizes outstanding advertising campaigns for new product or service debuts within the judging period. The winning campaign should be a remarkable launch that has successfully achieved the brands’ pre-defined marketing goals.
This award recognizes the creativity and originality in developing or enhancing brand image. The winning campaign should demonstrate Best Use of Yahoo’s advertising solutions to create phenomenal impact and should generate positive results in boosting brand image.
Yahoo’s reputation for tailoring content to its colossal pool of users is undisputed. As content marketing becomes a popular media tactic, the Best Content Marketing campaigns should involve the creation and sharing of exciting content aimed to engage with the brand’s target audiences within Yahoo’s inner channels (excluding Frontpage) while ensuring good marketing results with customized advertising solutions.
Customer-base expansion requires a reliable and powerful audience acquisition strategy. This award recognizes outstanding campaigns that demonstrate a superb level of efficiency in reaching audience-acquisition marketing goals.
Winners will be nominated by Yahoo Hong Kong
In the world of marketing, targeting is of imperative importance to ensure that the company’s resources are effectively and efficiently allocated with minimal wastage. However, it is never an easy task, especially when it comes to selecting the right target audiences; and only advertisers who adopt the Best Use of Yahoo’s advertising and targeting solutions would be awarded.
Mobile advertising has definitely been a rising trend. While this next-to-net platform provides great flexibility to marketers to target the on-the-go “mAudiences”, Yahoo’s mobile advertising formats have also evolved from the simple click-to-action to include formats like rich media and native ads. This award will recognize outstanding mobile advertisements that feature the Best Use of Mobile solutions.
This award recognizes advertising campaigns that have achieved outstanding marketing results by adopting a combination of Yahoo online marketing solutions such as Display, Search, Mobile, Content Integration and eCommerce etc.
Social media is mankind’s modern-day bridge; it forms communities and shares ideas with which advertisers can attain business goals. The award is given to those who have effectively and strategically adopted social media channels to achieve marketing objectives.
Winners will be nominated by Yahoo Hong Kong
Native advertising is the latest spotlight in digital marketing. Defined as an online advertising format whereby the advertiser grabs attention with content that is relevant to its target audience’s user experience, a good native ad can effectively provide useful information for its audience. The award will recognize outstanding creative executions that drive audience engagement.
With the rise of content marketing, native advertising is the must-have complement. This award recognizes small and medium-sized Enterprises (under 100 employees) who have achieved impressive results through an original Native Ad campaign on Yahoo.
Winners will be nominated by Yahoo Hong Kong.
This is the top prize that honors advertisers who have combined Yahoo Display, Search, and Mobile solutions etc. to create advertising campaigns throughout the year that have not only driven and achieved desired marketing objectives, but have also made a substantial impact in the advertising industry.
Winners will be nominated by Yahoo Hong Kong.
This award places emphasis on an agency's efforts on providing professional account servicing skills and media planning/buying strategies to deliver quantifiable results for their clients. The award is given to the agency that has excelled consistently in every area of discipline.
Winners will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards.
This award recognizes the creativity of an agency that best demonstrates and raises public awareness for a product’s unique features.
Winners will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards.
NORTH ASIA AWARDS
  • Best Content Marketing Campaign
  • Best Video Strategy
  • Best Mobile Strategy
  • Best Native Ad Campaign
  • Best Rich Media Campaign
  • North Asia Big Idea Chair Award
Yahoo’s reputation for tailoring content to its colossal pool of users is undisputed. As content marketing becomes a popular media tactic, the Best Content Marketing campaigns should involve the creation and sharing of exciting content aimed to engage with the brand’s target audiences within Yahoo’s inner channels (excluding Frontpage) while ensuring good marketing results with customized advertising solutions.
This award places emphasis on advertising campaigns that have achieved outstanding marketing results with Best Use of Video solutions and ideas. The award is given to entries that have demonstrated strong visual impact and have resulted in groundbreaking audience engagement.
Mobile advertising has definitely been a rising trend. While this next-to-net platform provides great flexibility to marketers to target the on-the-go “mAudiences”, Yahoo’s mobile advertising formats have also evolved from the simple CPC to include formats like rich media and banner ads. This award will recognize outstanding mobile advertisements that feature the Best Use of Mobile solutions.
Native advertising is the latest spotlight in digital marketing. Defined as an online advertising format whereby the advertiser grabs attention with content that is relevant to its target audience’s user experience, a good native ad can effectively provide useful information for its audience. The award will recognize outstanding creative executions that drive audience engagement.
Mind-blowing creative ideas that go beyond consumers’ wildest imagination are what make up Rich Media Ads that pop out of their conventional frames and deliver never-before-seen experiences to surprise their audiences. Besides their eye-catching features, Rich Media Ads are precisely designed to encourage users to further engage with the ad content. The Best Rich Media Campaign recognizes an outstanding creative idea that deploy techniques such as 3D ,streaming, expanding, floating, surveying, audio, video and any other new presentation formats.
The Big Idea Chair Award recognizes spectacular marketing campaigns on the Yahoo network that have delivered promising results. A successful online marketing campaign should espouse the elements of brand strategy, consumer engagement, creativity with a ‘wow’ effect as well as perfect execution. It should also leverage on different online properties and solutions to foster positive consumer experiences, maximize campaign impact and achieve desired marketing objectives.