



AWARD
CATEGORIES














Yahoo Asia Big Idea Chair Awards 2022 ("BIC")
Terms & Conditions
ENTRY FEE: FREE
By joining the BIC, all entrants agree to the following:







SUBMISSION
















JUDGES




Yahoo Asia Big Idea Chair Awards 2022 ("BIC")
Terms & Conditions
ENTRY FEE: FREE
By joining the BIC, all entrants agree to the following:
8a.
8b. There will be one winner in each of the following categories:
The winner of any of the awards referred to In Section 8a or 8b are collectively referred to as "Award Winners" and any of the awards are collectively referred to as "Awards".
Yahoo has a reputation for tailoring content that resonates with a wide audience. As branded content becomes a popular media tactic, the Best Branded Content Campaign should involve the creation and sharing of exciting, insight-led content aimed at engaging with the brand’s target audience within the Yahoo network while ensuring outstanding marketing results via customized advertising solutions.
This award places emphasis on advertising campaigns that have achieved outstanding marketing results with the use of video solutions and ideas. The video can be co-produced with Yahoo or is a video ad campaign that leverages Yahoo’s video network to attract target audience and garnered outstanding results.
This category awards campaigns that adopt AR/VR, immersive ad technology, metaverse, crypto, NFT or any other innovative formats that excite our users. The winning campaigns are strong on originality and creativity, with compelling visual impact and user engagement that deliver notable business results.
This award recognizes advertising campaigns that have achieved outstanding marketing results by adopting an integration of Yahoo advertising solutions such as Display, Search, Commerce, Native, Video, Branded Content, and Programmatic.
Customer / audience expansion requires a reliable and powerful audience acquisition strategy. This award recognizes outstanding campaigns that demonstrate a superb level of efficiency in reaching audience-acquisition goals.
Native advertising is a form of advertising whereby the advertiser grabs user attention with content that blends seamlessly with the advertising environment. The award recognizes native ad campaigns that are flawless in execution and excellent in delivering notable results.
This award recognizes search campaigns that have well-orchestrated search strategies and make good use of various features to achieve campaign objectives, such as driving sales, building brand, capitalizing buzz and integrating search with off- and online media. The winning campaign should demonstrate distinct creativity in its use of search and its implementation of various search solutions.
This award recognizes campaigns that leverage data via Yahoo DSP and network to understand consumer behavior, achieve precision targeting and optimize performance. The winning campaigns shall demonstrate the best practice of using data on driving business results.
Programmatic advertising is a keen focus for marketers nowadays as it improves marketing efficiency on reaching target customers. This award recognizes outstanding ad campaigns that leveraged Yahoo programmatic advertising solutions in driving brand awareness, optimizing marketing ROI and achieving business results.
Consumer purchase journey is more complex than ever as the digital world continues to evolve. A good omnichannel campaign can help brands effectively reach the right audience at the right time across various channels such as mobile, display, native, video, audio, digital out-of-home (DOOH) and connected TV. This award recognizes campaigns that unleash the power of omnichannel strategy to boost ROAS and business results.
Brands are eyeing opportunities in media sponsorship and partnership whether for brand building or to reach audiences both mass and niche. This award recognizes campaigns that leverage on sponsorships in events, contest, content or media commerce across Yahoo network, to impress users and drive marketing results.
This is the grand award that honors the top three advertisers who have achieved the most outstanding results of this year’s award.
This award recognizes the creativity of an agency that demonstrates the most strategic, creative and innovative ideas for advertising work. Winners will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards.
This award places emphasis on an agency's efforts on providing professional media planning/buying strategies to deliver quantifiable results for their clients. The award is given to the agency that has consistently excelled in every area of discipline. Winners will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards.
This award recognizes the agency that is the most effective in adopting media tech, driving programmatic strategy, using data and technology to brilliantly deliver quantifiable results for their clients. Winners will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards.
Yahoo has a reputation for tailoring content that resonates with a wide audience. As branded content becomes a popular media tactic, the Best Branded Content Campaign should involve the creation and sharing of exciting, insight-led content aimed at engaging with the brand’s target audience within the Yahoo network while ensuring outstanding marketing results via customized advertising solutions.
2021 Kam Fan Awards Committee Member
HK4As
Wilson is one of the first creative leaders applying creativity and innovation into digital transformation for clients. While bagging various awards such as Best of Discipline at One Show and Grand Prix at Clio, Wilson also won three Grand Prix at Kam Fan and Influencers of the Year from Creativepool.
Wilson also has a degree in Computer Engineering. It was during this time, he realized he preferred communicating with people more than computers. So he started his career in advertising. Ironically his colleagues in the IT department now love him because he always fixes his computer issues on his own.
Education & Career Committee Member
IAB Hong Kong
Helen is renowned for her dedication and passion in the advertising industry for more than two decades. She has strong growth mindset. This is the key driver that make her hunger for various kinds of digital and marketing knowledge.
She rejoins Omnicom Media Group in 2022 and take up the role of Managing Director. She is also the Education committee for iabhK and have conducted some lectures on digital marketing at Hauspie in 2022.
Helen also gets a nick name as “Queen of Luxury” in this industry due to her strong portfolio in handling various top tier luxury groups, such as LVMH, Chanel, Richemont, and L'Oréal group
AdTech & Programmatic Committee Member
IAB Hong Kong
Andy is a veteran in the advertising industry with 20+ years of experience. He has been leading GroupM HK programmatic and KOL/content marketing arms Xaxis & INCA for over 10 years and has received various industry awards every year. Prior to his role in GroupM, he also led several teams in Alibaba, Publicitas & PCCW Directories. He is also the committee of IAB HK 2022 AdTech & Programmatic.
Honorary Advisor
The Hong Kong Advertisers Association
Celine is the Honorary Advisor of Hong Kong Advertisers Association (HK2A). She attained the Doctor of Business Administration (DBA) degree from the Hong Kong Polytechnic University in 2022. She is now teaching at universities as lecturer.
Prior to joining the academia, Celine was the Deputy Director - Customer and Brand Promise of CLP Power HK. She had a strategic role in managing the CLP Brand as well as the overall customer experience. Celine also had extensive marketing management experience in both airline and banking industry, including Cathay Pacific Airways and Standard Chartered Bank. Besides, she was elected as the Chairperson for Hong Kong Advertisers Association (HK2A) from 2007-2011. HK2A is a registered industry organisation representing the interest of major advertisers in the Hong Kong market.
Celine has also been nominated by Hong Kong SAR Government to serve in various advisory committees or boards such as the Advisory Committee on Enhancing Self-Reliance Through District Partnership Programme under Home Affairs Department and the Media Communications Training Board of Vocational Training Council (VTC). She is currently servicing as a board member in the CreateSmart Initiatives Vetting Committee of Create Hong Kong which is set up under the Culture, Sports and Tourism Bureau as well as The Society for the Aid and Rehabilitation of Drug Abusers (SARDA).
Executive Committee Member
HK4As
Jacky Ho is General Manager of OMD Hong Kong, leading planning teams to effectively collaborate with various divisions within our organization to drive solutions for our clients.
With over 20 years of media experience, Jacky has worked across various international and local brands with a focus on technology, consumer electronic, QSR and banking and finance. Some of the clients Jacky has serviced are McDonald’s, Sony Electronics, SmarTone, DBS Bank and Cigna Insurance, etc.
He also worked in a digital ad network before and has strong roots and understanding of the digital ecosystem. Jacky’s diverse and well-rounded experience of online and offline equip him to successfully apply integrated solutions for clients.
He thrives in the fast-paced, innovative and ever-evolving landscape of the media industry and is continually looking at ways to advance himself and the team.
He is a team player who nurtures and invests in his relationships with his team, clients and partners to drive the best outcome and results.
Executive Committee Member
Hong Kong Association of Interactive Marketing
Being one of the early adaptors of experience design, online advertising, moving images in Hong Kong, Eddy has been working in UI/UX and web design for more than 20 years. He has served in different local and global design companies from Creative Director to Group Creative Director and focused on integration of new media into corporate identity. He has also exhibited his design in America, Asia and Europe. He is now serving as a consultant on storytelling and experience design.
Vice Chairman
HK4As
Yvonne is the General Manager of Zenith, she has been working in advertising for over 20 years with solid experience in managing top leading financial institutions, FMCG, luxury, beauty, and pharmaceutical groups. Her drive has propelled her through these extensive experiences, and her passion and agility have contributed to her navigation in different categories. Yvonne is fascinated with utilizing her consumer insights and experiences gained from various categories to assist clients in their campaign planning. As the Vice Chairman of the HK4As Executive Committee, Yvonne intends to further enhance the status of the advertising sector by advancing the industry’s competitive edge and having expeditious transformation.
Executive Committee Member
The Hong Kong Advertisers Association
Andrea is a branding and strategic marketing veteran in lifestyle products and services with extensive experience in strategy formulation, marketing, event management and communications. She is a proactive visionary with a passion for championing change and transformation.
Andrea is the mastermind behind the S+ REWARDS app, a socialized interactive rewards programme to enhance the shopping experience, the pioneering OC STEM Lab at Olympian City and a number of award-winning campaigns including “The Spirit of Christmas” and “Museum of the Moon” at Lee Tung Avenue and “Think like Leonardo da Vinci 500th Anniversary Exhibition” at Olympian City.
After driving the transformation of the traditional Christmas lights in Tsim Sha Tsui East through introducing an LED wall on the façades of two Sino properties, Andrea has continued to promote multi-media art in Hong Kong. In 2020, she leads her team to launch “Feel the Motion”, a talent programme aimed at grooming local young people for a career in motion graphic design, an emerging discipline in the global design industry.
During her tenure with Sino Group, Sino Malls and S+ REWARDS have won over 300 domestic and international marketing & PR awards.
Executive Committee Member
Hong Kong Association of Interactive Marketing
A musician turned adman, Rudi's 30 years of advertising career began as a copywriter, then as a creative director and digital/social media specialist. He worked at an array of international ad agencies, including Ogilvy, Leo Burnett, Bates, TBWA\HK, Carat, AGENDA/Wunderman, and DDB Tribal. He was the digital chairman of HK4As between 2012-2014. In 2014, HKAIM Media Convergence Awards elected Rudi as Digital Marketer Of The Year. He founded his creative boutique agency Hungry Digital in 2016.
Member of Video Committee
IAB Hong Kong
Roger Li joined Yahoo, a media and tech brand for more than 10 years. With his strong expertise in technology, he is in-charged with the responsibility to bring cutting edge interactive technology to Yahoo ad solutions so to maximize client’s campaign performance.
Roger was the founding team leader in setting up the pan-APAC Advertising Technology unit and leading the operations across Yahoo Asia Pacific offices in Hong Kong, Taiwan, India and Singapore. As the senior director of the Yahoo Creative Studios, Roger oversees a team of creative technology talents to set company-wide ad specifications and standards to facilitate ad creative operations and reduce technical frictions in campaign operations. The team also in charge of driving development of new creative solutions, providing sales engineering services and supporting partner integration of Yahoo ad solutions.
Prior to joining Yahoo, Roger had an engineer position in a government funded new media company, where he spent 6 years on various projects with extensive effort in developing interactive media and applications for educational purposes. During the tenure, Roger was the lead of software engineers for the interactive portal that was later adopted by all primary schools in Hong Kong.
Roger earned a bachelor's degree in Information Engineering and a master degree in New Media from the Chinese University of Hong Kong.
Roger is a member of the Video Committee at IAB Hong Kong (Interactive Advertising Bureau).
Content Marketing Committee Member
IAB Hong Kong
Agnes is an accomplished senior marketing & branding professional with over 26 years of experience in both retail industry and Food & beverage sector.
Currently, Agnes is the Group Chief Marketing and Digital Officer of Tam Jai International Co. Ltd, which is one of Hong Kong’s largest and most popular fast casual restaurant groups specializing in noodles and it carries two beloved local brands. The group was acquired by the renowned and listed F&B Corporation in Japan, TORIDOLL. Agnes is overseeing Hong Kong and international markets with her in-depth knowledge in both business strategy and execution given her broad perspective in the industries accompanied by her work experience in both regional and local markets.
Prior to Tam Jai International, Agnes was the Vice President of McDonald’s HK and achieved various award-winning campaigns with record breaking sales performance. Over the years, she has proven successful achievement in both retail marketing and brand management. Having worked in marketing roles at international brands like LVMH, L’Oreal, Shiseido, DFS Group and Starbucks, she also held senior management position at Hong Kong listed companies such as Sa Sa International, Café de Coral Holdings.
Her versatile retail marketing expertise ranges from establishing and developing new brands and business opportunities to revamping problematic and ageing brands. Her marketing experience encompassing strategic planning, branding, marketing communication, digital marketing and innovation, mobile app development and digital CRM management, qualitative and quantitative research, public relations, event marketing, business development and so forth.
Her effort in in digital marketing and social media communication strategy has helped to augment sales opportunities and band exposure. Her passion in digital transformation and solid experience from driving and leading data warehousing projects, formulating digital strategy and digital transformation glidepath to excellence in mobile app development and reward system design as well as relevant deployment, combined with her strong business and execution abilities, she has been instrumental in both achieving business performance and brand building for the companies she has worked with.
Agnes is a strong believer in team work and her philosophy is to ‘excel, innovate and always be passionate’!
Vice Chairman
The Hong Kong Advertisers Association
Mercer is an experienced marketer with an extensive digital marketing background from media, agencies and clients spanning news media, mobile app solutions, advertising agencies, food and beverage, and telecommunications.
He is currently working for HKT Limited, responsible for branding and communications, design and web production, advertising and social media campaigns.
He is also the Vice Chairman of the Hong Kong Advertisers Association (HK2A) and the Executive Committee of the HKMA’s Digital Marketing Community.
Honorary Advisor
HKMA DMC
Karen is a passionate marketer with more than 30 years of experience in brand management, strategic planning, event management, media relations as well as experiential, social media and influencer marketing.
Over the course of her career, Karen has worked with advertising agencies such as Ogilvy & Mather and major brands including Standard Chartered Bank, American Express, Times Square and Harbour City. She focused on marketing for Times Square and was part of the launch team for its inaugural opening. In 1997, Karen was given the additional responsibility of overseeing marketing for Harbour City and cemented its position as Hong Kong’s leading mall. During her time with Wharf Estates, she handled overseas marketing for the group’s Hong Kong shopping mall portfolio.
As a pioneer across the spectrum of digital and social media to festival and tourism marketing, Karen has been involved in many of the city’s most iconic campaigns including the first maritime art event the “Rubber Duck Project” and the Times Square New Year’s Eve Apple Countdown.
In 2014, Karen was recognized as Marketer of the Year at the HKMA/TVB Marketing Excellence Awards and named in LinkedIn’s Power Profile in Marketing for 2017 and 2018. Currently she is Honorary Advisor of the Hong Kong Advertisers Association and the HKMA Digital Marketing Community.
Executive Committee Member
The Hong Kong Advertisers Association
Sharon is a passionate marketer with over 20+ years of solid experience in deriving marketing strategies and driving innovative digital engagements. She is currently the Head of Marketing for Commercial Banking at Hang Seng Bank. Prior to that, she worked in various global advertising agencies focusing in multi-national financial institutions, luxury and FMCG brands.
Viice Chairman
HKMA DMC
KK Tsang is the founder and CEO of The Bees. KK is an advertising veteran and former CEO of GroupM Hong Kong. He left GroupM in 2012 and set up The Bees, a marketing services group. Under his leadership, The Bees is now one of the leading marketing services groups in Hong Kong providing a comprehensive range of marketing services for brands. There are 27 companies in the group with an annual turnover more than HK$300million. Apart from running The Bees, KK is also a columnist in am730 and Sky Post, as well as a part-time lecturer in CUHK.
According to the nature of the award category, two sets of weighting schemes are as follows.
Strategy | 20% |
Execution | 30% |
Creativity | 20% |
Result | 30% |
Awards Categories to be scored base on Weighting Scheme 1:
Best Acquisition Campaign
Best Data Strategy
Best Native Ad Campaign
Best Programmatic Campaign
Best Search Campaign
Best Omnichannel Campaign in Programmatic
Strategy | 20% |
Execution | 30% |
Creativity | 30% |
Result | 20% |
Awards Categories to be scored base on Weighting Scheme 2:
Best Branded Content Campaign
Best Video Strategy
Best Integrated Solution
Best Partnership Campaign
Best Innovative Experience
This Hall-Of-Fame award will be awarded to the brand that has received the highest aggregated score from this year’s awards.
The winner will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards. Commissioned to an independent research agency, the marketers vote via an open-ended survey conducted via email and telephone, which normally commences soon after the launch of call-for-entry.
The winner will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards. Commissioned to an independent research agency, the marketers vote via an open-ended survey conducted via email and telephone, which normally commences soon after the launch of call-for-entry.
The winner will be determined partly by marketers’ votes and partly by the total score the agency has received in this year’s Awards. Commissioned to an independent research agency, the marketers vote via an open-ended survey conducted via email and telephone, which normally commences soon after the launch of call-for-entry.
Step 1: Select the award category appropriate for your campaign and fill in the required information (Company Logo, Entry Video Link, Campaign Summary which includes campaign background, objectives, strategies, tactics and results).
Step 2: Clearly explain the rationale and strategies behind your ad campaign with relevant videos, screen caps and weblinks as supporting information to convince the judges why you should win. Refer to the judging criteria of each award category for details and add new slides if necessary.
Step 3: When you’re done, fill in the Entry Form and submit your submission template.
Just a tip: be concise and clear!
Submission Deadline:
6pm, Friday, October 14, 2022
Best Agency Awards voting by Marketers:
November 2022
Winner’s Notification:
December 2022
Asia Big Idea Chair Awards Presentation Ceremony:
February, 2023
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Merit | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | New Critical Illness Product Launch Campaign | Manulife Hong Kong | iProspect Hong Kong | dentsu mcgarrybowen Hong Kong |
Rank
Outstanding
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
New Critical Illness Product Launch Campaign
Advertiser
Manulife Hong Kong
Media Agency
iProspect Hong Kong
Creative Agency
dentsu mcgarrybowen Hong Kong
Advertising Agency of The Year | Dentsu Creative |
Media Agency of The Year | Starcom Hong Kong |
Programmatic Agency of The Year | OMG |
Advertising Agency of The Year
Dentsu Creative
Media Agency of The Year
Starcom Hong Kong
Programmatic Agency of The Year
OMG
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | YesUA Campaign | United Asia Finance | GroupM and GroupM Nexus | M&C Saatchi Spencer |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Rank
Outstanding
Campaign Name
YesUA Campaign
Advertiser
United Asia Finance
Media Agency
GroupM and GroupM Nexus
Creative Agency
M&C Saatchi Spencer
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | Invest in Good | Fidelity | Ptarmigan Media Asia | - |
Merit | All@HSBC One. All@Once | HSBC | PHD Hong Kong | Wunderman Thompson Hong Kong |
Merit | Invest to decarbonise. Ask the experts. | Ninety One Hong Kong Limited | Chord Asia Limited | Chord Asia Limited |
Rank
Outstanding
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
Invest in Good
Advertiser
Fidelity
Media Agency
Ptarmigan Media Asia
Creative Agency
-
Rank
Merit
Campaign Name
All@HSBC One. All@Once
Advertiser
HSBC
Media Agency
PHD Hong Kong
Creative Agency
Wunderman Thompson Hong Kong
Rank
Merit
Campaign Name
Invest to decarbonise. Ask the experts.
Advertiser
Ninety One Hong Kong Limited
Media Agency
Chord Asia Limited
Creative Agency
Chord Asia Limited
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | FWD Online Insurance “Simple is Our Basic” Campaign | FWD Insurance | GroupM Hong Kong | Indigo |
Merit | ITeSHOP - FW22 GIGON Campaign Feb 2022 | ITeSHOP | - | - |
Merit | WeLend Bing Search x Yahoo Native Always On Disbursement Campaign | WeLend | Mindshare | - |
Rank
Outstanding
Campaign Name
FWD Online Insurance “Simple is Our Basic” Campaign
Advertiser
FWD Insurance
Media Agency
GroupM Hong Kong
Creative Agency
Indigo
Rank
Merit
Campaign Name
ITeSHOP - FW22 GIGON Campaign Feb 2022
Advertiser
ITeSHOP
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
WeLend Bing Search x Yahoo Native Always On Disbursement Campaign
Advertiser
WeLend
Media Agency
Mindshare
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | csl x Yahoo "Electric City" Metaverse Sponsorship | csl | CruiSo Digital Solutions | - |
Merit | Cartier FY22 Panthere Figurative and FY22 Panthere Graphique Campaigns |
Cartier | MediaCom | - |
Merit | The Constitution and the Basic Law Internet Game 2022 | Constitutional and Mainland Affairs Bureau | Yahoo Hong Kong | Unlimited Ltd |
Rank
Outstanding
Campaign Name
csl x Yahoo "Electric City" Metaverse Sponsorship
Advertiser
csl
Media Agency
CruiSo Digital Solutions
Creative Agency
-
Rank
Merit
Campaign Name
Cartier FY22 Panthere Figurative and
FY22 Panthere Graphique Campaigns
Advertiser
Cartier
Media Agency
MediaCom
Creative Agency
-
Rank
Merit
Campaign Name
The Constitution and the Basic Law Internet Game 2022
Advertiser
Constitutional and Mainland Affairs Bureau
Media Agency
Yahoo Hong Kong
Creative Agency
Unlimited Ltd
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Merit | Bayer – Unlocking the Menstrual Cycle | Bayer HealthCare Limited | Yahoo Hong Kong | Yahoo Hong Kong |
Merit | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | ITeSHOP - FW22 GIGON Campaign Feb 2022 | ITeSHOP | - | - |
Rank
Outstanding
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
Bayer – Unlocking the Menstrual Cycle
Advertiser
Bayer HealthCare Limited
Media Agency
Yahoo Hong Kong
Creative Agency
Yahoo Hong Kong
Rank
Merit
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
ITeSHOP - FW22 GIGON Campaign Feb 2022
Advertiser
ITeSHOP
Media Agency
-
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | 一站開啟美麗健康生活 | Sa Sa dot Com Limited | New iMedia Solutions Limited | - |
Merit | Best Data & Native Campaign | at.home | AsiaPac Net Media Limited | AsiaPac Net Media Limited |
Merit | Water World Go Splash Summer Campaign | Ocean Park Corporation | Dentsu X Ltd | Uth Creative Group |
Rank
Outstanding
Campaign Name
一站開啟美麗健康生活
Advertiser
Sa Sa dot Com Limited
Media Agency
New iMedia Solutions Limited
Creative Agency
-
Rank
Merit
Campaign Name
Best Data & Native Campaign
Advertiser
at.home
Media Agency
AsiaPac Net Media Limited
Creative Agency
AsiaPac Net Media Limited
Rank
Merit
Campaign Name
Water World Go Splash Summer Campaign
Advertiser
Ocean Park Corporation
Media Agency
Dentsu X Ltd
Creative Agency
Uth Creative Group
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bayer – Unlocking the Menstrual Cycle | Bayer HealthCare Limited | Yahoo Hong Kong | Yahoo Hong Kong |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | Cartier FY22 Panthere Figurative and FY22 Panthere Graphique Campaigns |
Cartier | MediaCom | - |
Rank
Outstanding
Campaign Name
Bayer – Unlocking the Menstrual Cycle
Advertiser
Bayer HealthCare Limited
Media Agency
Yahoo Hong Kong
Creative Agency
Yahoo Hong Kong
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
Cartier FY22 Panthere Figurative and
FY22 Panthere Graphique Campaigns
Advertiser
Cartier
Media Agency
MediaCom
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | AXA Thought Leadership Content Series | AXA Hong Kong and Macau | Starcom Hong Kong | So Don’t Bore Limited & Origin Productions Limited |
Merit | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Rank
Outstanding
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
AXA Thought Leadership Content Series
Advertiser
AXA Hong Kong and Macau
Media Agency
Starcom Hong Kong
Creative Agency
So Don’t Bore Limited &
Origin Productions Limited
Rank
Merit
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | New Critical Illness Product Launch Campaign | Manulife Hong Kong | iProspect Hong Kong | dentsu mcgarrybowen Hong Kong |
Merit | Cartier FY22 Panthere Figurative and FY22 Panthere Graphique Campaigns |
Cartier | MediaCom | - |
Merit | LG OLED evo-lution | LG Electronics HK | PHD Hong Kong | We Are Agency |
Rank
Outstanding
Campaign Name
New Critical Illness Product Launch Campaign
Advertiser
Manulife Hong Kong
Media Agency
iProspect Hong Kong
Creative Agency
dentsu mcgarrybowen Hong Kong
Rank
Merit
Campaign Name
Cartier FY22 Panthere Figurative and
FY22 Panthere Graphique Campaigns
Advertiser
Cartier
Media Agency
MediaCom
Creative Agency
-
Rank
Merit
Campaign Name
LG OLED evo-lution
Advertiser
LG Electronics HK
Media Agency
PHD Hong Kong
Creative Agency
We Are Agency
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | FRISO Always On SEM Campaign | Friso 美素佳兒 | Wavemaker Hong Kong & GroupM Nexus |
- |
Merit | Lead-Gen Campaign | Qanvast | New iMedia Solutions Limited | New iMedia Solutions Limited |
Merit | WeLend Bing Search x Yahoo Native Always On Disbursement Campaign | WeLend | Mindshare | - |
Rank
Outstanding
Campaign Name
FRISO Always On SEM Campaign
Advertiser
Friso 美素佳兒
Media Agency
Wavemaker Hong Kong &
GroupM Nexus
Creative Agency
-
Rank
Merit
Campaign Name
Lead-Gen Campaign
Advertiser
Qanvast
Media Agency
New iMedia Solutions Limited
Creative Agency
New iMedia Solutions Limited
Rank
Merit
Campaign Name
WeLend Bing Search x Yahoo Native Always On Disbursement Campaign
Advertiser
WeLend
Media Agency
Mindshare
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | AXA Thought Leadership Content Series | AXA Hong Kong and Macau | Starcom Hong Kong | So Don’t Bore Limited & Origin Productions Limited |
Merit | All@HSBC One. All@Once | HSBC | PHD Hong Kong | Wunderman Thompson Hong Kong |
Merit | Up the Game - Wealth Deepening Campaign | HSBC | PHD Hong Kong | Wunderman Thompson Hong Kong |
Merit | IP Literacy Concert 2022 | Intellectual Property Department, HKSARG | Yahoo Hong Kong | Yahoo Hong Kong |
Rank
Outstanding
Campaign Name
AXA Thought Leadership Content Series
Advertiser
AXA Hong Kong and Macau
Media Agency
Starcom Hong Kong
Creative Agency
So Don’t Bore Limited &
Origin Productions Limited
Rank
Merit
Campaign Name
All@HSBC One. All@Once
Advertiser
HSBC
Media Agency
PHD Hong Kong
Creative Agency
Wunderman Thompson Hong Kong
Rank
Merit
Campaign Name
Up the Game - Wealth Deepening Campaign
Advertiser
HSBC
Media Agency
PHD Hong Kong
Creative Agency
Wunderman Thompson Hong Kong
Rank
Merit
Campaign Name
IP Literacy Concert 2022
Advertiser
Intellectual Property Department, HKSARG
Media Agency
Yahoo Hong Kong
Creative Agency
Yahoo Hong Kong
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bring Mercedes-EQ to Live | Mercedes-Benz | OMD Taiwan | BBDO Taiwan |
Merit | “Designed By Her, For Her” - Gogoro Delight Product Launch |
Gogoro Inc. | Carat Media Taiwan | - |
Merit | Hotel California | Volkswagen Commercial Vehicles | PHD Taiwan | ideata |
Rank
Outstanding
Campaign Name
Bring Mercedes-EQ to Live
Advertiser
Mercedes-Benz
Media Agency
OMD Taiwan
Creative Agency
BBDO Taiwan
Rank
Merit
Campaign Name
“Designed By Her, For Her” -
Gogoro Delight Product Launch
Advertiser
Gogoro Inc.
Media Agency
Carat Media Taiwan
Creative Agency
-
Rank
Merit
Campaign Name
Hotel California
Advertiser
Volkswagen Commercial Vehicles
Media Agency
PHD Taiwan
Creative Agency
ideata
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Hotel California | Volkswagen Commercial Vehicles | PHD Taiwan | ideata |
Merit | “Designed By Her, For Her” - Gogoro Delight Product Launch |
Gogoro Inc. | Carat Media Taiwan | - |
Merit | ebo omni-solution campaign | Tokio Marine Newa Insurance Co., Ltd. |
Yahoo Taiwan | Yahoo Taiwan |
Merit | The T-Roc #TimeToRock | Volkswagen Taiwan | PHD Taiwan | Ogilvy Taiwan |
Rank
Outstanding
Campaign Name
Hotel California
Advertiser
Volkswagen Commercial Vehicles
Media Agency
PHD Taiwan
Creative Agency
ideata
Rank
Merit
Campaign Name
“Designed By Her, For Her” -
Gogoro Delight Product Launch
Advertiser
Gogoro Inc.
Media Agency
Carat Media Taiwan
Creative Agency
-
Rank
Merit
Campaign Name
ebo omni-solution campaign
Advertiser
Tokio Marine Newa Insurance
Co., Ltd.
Media Agency
Yahoo Taiwan
Creative Agency
Yahoo Taiwan
Rank
Merit
Campaign Name
The T-Roc #TimeToRock
Advertiser
Volkswagen Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy Taiwan
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | “Designed By Her, For Her” - Gogoro Delight Product Launch |
Gogoro Inc. | Carat Media Taiwan | - |
Merit | Cathay United Bank Dynamic Creative Campaign | Cathay United Bank | - | - |
Merit | FWD Online Insurance “Simple is Our Basic” Campaign | FWD Insurance | GroupM Hong Kong | Indigo |
Merit | OB Style Cool Relationship | ORANGEBEAR INTERNATIONAL CO., LTD | ORANGEBEAR INTERNATIONAL CO., LTD | ORANGEBEAR INTERNATIONAL CO., LTD |
Rank
Outstanding
Campaign Name
“Designed By Her, For Her” -
Gogoro Delight Product Launch
Advertiser
Gogoro Inc.
Media Agency
Carat Media Taiwan
Creative Agency
-
Rank
Merit
Campaign Name
Cathay United Bank Dynamic Creative Campaign
Advertiser
Cathay United Bank
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
FWD Online Insurance “Simple is Our Basic” Campaign
Advertiser
FWD Insurance
Media Agency
GroupM Hong Kong
Creative Agency
Indigo
Rank
Merit
Campaign Name
OB Style Cool Relationship
Advertiser
ORANGEBEAR INTERNATIONAL CO., LTD
Media Agency
ORANGEBEAR INTERNATIONAL CO., LTD
Creative Agency
ORANGEBEAR INTERNATIONAL CO., LTD
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bring Mercedes-EQ to Live | Mercedes-Benz | OMD Taiwan | BBDO Taiwan |
Merit | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Merit | The T-Roc #TimeToRock | Volkswagen Taiwan | PHD Taiwan | Ogilvy Taiwan |
Rank
Outstanding
Campaign Name
Bring Mercedes-EQ to Live
Advertiser
Mercedes-Benz
Media Agency
OMD Taiwan
Creative Agency
BBDO Taiwan
Rank
Merit
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
The T-Roc #TimeToRock
Advertiser
Volkswagen Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy Taiwan
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bring Mercedes-EQ to Live | Mercedes-Benz | OMD Taiwan | BBDO Taiwan |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻 | DIAGEO Taiwan | PHD Taiwan | Ogilvy |
Rank
Outstanding
Campaign Name
Bring Mercedes-EQ to Live
Advertiser
Mercedes-Benz
Media Agency
OMD Taiwan
Creative Agency
BBDO Taiwan
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻
Advertiser
DIAGEO Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | New Critical Illness Product Launch Campaign | Manulife Hong Kong | iProspect Hong Kong | dentsu mcgarrybowen Hong Kong |
Merit | Cathay United Bank Dynamic Creative Campaign | Cathay United Bank | - | - |
Merit | Uber Eats Pride of Taiwan | Uber Eats Taiwan | MediaCom Taiwan | Ogilvy Taiwan |
Rank
Outstanding
Campaign Name
New Critical Illness Product Launch Campaign
Advertiser
Manulife Hong Kong
Media Agency
iProspect Hong Kong
Creative Agency
dentsu mcgarrybowen Hong Kong
Rank
Merit
Campaign Name
Cathay United Bank Dynamic Creative Campaign
Advertiser
Cathay United Bank
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
Uber Eats Pride of Taiwan
Advertiser
Uber Eats Taiwan
Media Agency
MediaCom Taiwan
Creative Agency
Ogilvy Taiwan
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Hotel California | Volkswagen Commercial Vehicles | PHD Taiwan | ideata |
Merit | The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻 | DIAGEO Taiwan | PHD Taiwan | Ogilvy |
Merit | ezTravel & E.SUN Bank co-branded credit card launch | ezTravel | Yahoo Taiwan | Yahoo Taiwan |
Rank
Outstanding
Campaign Name
Hotel California
Advertiser
Volkswagen Commercial Vehicles
Media Agency
PHD Taiwan
Creative Agency
ideata
Rank
Merit
Campaign Name
The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻
Advertiser
DIAGEO Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy
Rank
Merit
Campaign Name
ezTravel & E.SUN Bank co-branded credit card launch
Advertiser
ezTravel
Media Agency
Yahoo Taiwan
Creative Agency
Yahoo Taiwan