AWARD
CATEGORIES
Yahoo Asia Big Idea Chair Awards 2022 ("BIC")
Terms & Conditions
ENTRY FEE: FREE
By joining the BIC, all entrants agree to the following:
Yahoo Asia Big Idea Chair Awards 2022 ("BIC")
Terms & Conditions
ENTRY FEE: FREE
By joining the BIC, all entrants agree to the following:
The winner of any of the awards referred to In Section 7 are collectively referred to as "Award Winners" and any of the awards are collectively referred to as "Awards".
Yahoo has a reputation for tailoring content that resonates with a wide audience. As branded content becomes a popular media tactic, the Best Branded Content Campaign should involve the creation and sharing of exciting, insight-led content aimed at engaging with the brand’s target audience within the Yahoo network while ensuring outstanding marketing results via customized advertising solutions.
This award places emphasis on advertising campaigns that have achieved outstanding marketing results with the use of video solutions and ideas. The video can be co-produced with Yahoo or is a video ad campaign that leverages Yahoo’s video network to attract target audience and garnered outstanding results.
This category awards campaigns that adopt AR/VR, immersive ad technology, metaverse, crypto, NFT or any other innovative formats that excite our users. The winning campaigns are strong on originality and creativity, with compelling visual impact and user engagement that deliver notable business results.
This award recognizes campaigns that leverage data via Yahoo DSP and network to understand consumer behavior, achieve precision targeting and optimize performance. The winning campaigns shall demonstrate the best practice of using data on driving business results.
Programmatic advertising is a keen focus for marketers nowadays as it improves marketing efficiency on reaching target customers. This award recognizes outstanding ad campaigns that leveraged Yahoo programmatic advertising solutions in driving brand awareness, optimizing marketing ROI and achieving business results.
Consumer purchase journey is more complex than ever as the digital world continues to evolve. A good omnichannel campaign can help brands effectively reach the right audience at the right time across various channels such as mobile, display, native, video, audio, digital out-of-home (DOOH) and connected TV. This award recognizes campaigns that unleash the power of omnichannel strategy to boost ROAS and business results.
This is the grand award that honors the top three advertisers who have achieved the most outstanding results of this year’s award.
Yahoo has a reputation for tailoring content that resonates with a wide audience. As branded content becomes a popular media tactic, the Best Branded Content Campaign should involve the creation and sharing of exciting, insight-led content aimed at engaging with the brand’s target audience within the Yahoo network while ensuring outstanding marketing results via customized advertising solutions.
Chairman
HK4As
While witnessing sea changes in the industry over the years, Alexis has diligently enabled the agency and clients to evolve with the changing markets by embracing the dynamic consumer and business trends and digital economy. By taking up the PR, Social and experiential marketing agency brands from the Publicis Communications, Alexis is playing a leadership role on driving strategic growths. During his years at the helm, Saatchi & Saatchi has risen dramatically and broken many new grounds by winning many distinguished creative awards including the Creative Agency of the Year for 5 times in a row.
Chairman
DMA
With expertise in information technology, Nathan has been dedicated to innovations of digital media marketing for many years. In 2009, his devotion and commitment in technology to digital marketing led him to establish cacaFly which strive to offer the best digital advertising sales and technology developments. cacaFly is leading funP Innovation Group as one of the top brands in the advertising industry in Taiwan.
Now in 2022, Nathan plans to accelerate enterprises to be reborn through comprehensive digital transformations on every side of corporations in Taiwan and around East Asia. “To create unlimited possibilities for communications”, this core value guiding Nathan and his team will encourage them to advance continuously to create flourishing advertising industry chains.
Measurement Committee Member
IAB Hong Kong
A Digital Marketing Specialist with a passion for technology with a purpose, Cedric has been calling Hong Kong home since 2010. He successfully bootstrapped Asia’s first digital platform for emerging fashion designers before launching the local Chapter of Silicon Valley start-up incubator Founder Institute.
He is currently Managing Director for APAC at 55, the data company, helping global advertisers & publishers improve marketing, advertising and sales performance across channels through advanced measurement, analysis and activation of their data assets.
Cedric is an Executive Committee member and Data & Measurement Committee member at IAB Hong Kong (Interactive Advertising Bureau) as well as a regular speaker and panelist at conferences in the region.
General Manager, Spark Foundry Singapore
Group Client Lead - APAC
YouLi had been the driver for new business growth and product acceleration at Starcom Singapore. She was also the pioneer in the advisory role (Strategy) for Whole of Government Master Media Agency for Singapore. In the last 2 years, she is a member of Starcom's Global Product Acceleration Team. She is founding member for Spark Foundry in Singapore, and now she also leads the Abbott Regional business across 8 markets.
She spent four years with Starcom Malaysia as Executive Director of Human Experience Strategy and Content Solutions before the recent two years as National Marketing Manager of Fitness First Malaysia.
Agency & marketing experiences include Samsung, Unilever, AIA, DiGi (Telenor), Fitness First, Nike, AVEVA (B2B). Recent new businesses won to include Eurokars, BMW Asia, Banyan Tree, The Body Shop, Tangs, Whole of Government Master Media Agency for Singapore (2018, 2022), Mandai Wildlife Reserve, Abbott APAC
General Manager
Performics Taiwan
Joined digital industry since 1999, Calaf has been a devoted Digital Marketer with passion to carry the technology to redefine marketing and pioneering programmatic advertising transformation in Taiwan market.
She is currently General Manager of Performics Taiwan, leads the agency to achieve digital excellence and programmatic end-to-end integrated solutions in fields of media, creativity, data analytics and tech. Calaf plays an integral role in performance marketing and tech Innovation in Publics Media to catalysis the digital business transformation of the Group. Under her leadership Performics Taiwan was awarded the Gold Programmatic Agency of the Year of Greater China in 2021.
Committee Member
Taiwan Advertisers’ Association
With over 20 years of experience, Grace excels at brand communication, product marketing, client relationship building, internet, content marketing, and e-Commerce. She joined Yahoo Taiwan in 2008 and was the head of B2B Marketing from 2013 to focus on top advertisers/ agencies, SMBs, and e-commerce suppliers/ partners.
Since 2019, she led the team to win 17 GOLDs from Campaign Asia Event Marketing Awards, ECI Awards, TAA Best agency and advertiser of the year awards, Future Commerce Awards, Click Awards, and DSA Awards. Also, 2 winning campaigns are listed in THE WORK 2020 Gallery. 2021 ”Yahoo Dare to Market“ Campaign is the Best category of Digital Technologies in DSA awards and 2-Gold recognitions in 2022 Campaign Asia Event Marketing Awards.
Prior to Yahoo, Grace was the lead of brand communication & e-Commerce in B&Q Taiwan and built up the 1st B&Q e-commerce store.
Despite all her obligations, Grace saw the need for more clarification on how to apply metaverse in marketing. Therefore she sought education and obtained a dual EMBA degree from the National Taipei University of Technology and the University of Texas at Arlington in 2022, and curated her thesis "The Metaverse impact on Brand Marketing: from Consumer insights and Marketing industry experts’ observation" in Taiwan.
Chairman
The Hong Kong Advertisers Association
Michelle has international exposure in the property development and travel sectors, with extensive experience in corporate and marketing communications, stakeholder engagement and sustainability.
Tasked with leading the company’s communication and promotional functions, she creates and implements marketing campaigns in support of major property launches in Hong Kong and the Mainland. She also drives a number of ESG initiatives for the company, from climate resilience programs to CSR activities, through innovative stakeholder engagement.
Michelle is currently Chairman of The Hong Kong Advertisers Association, a long-standing non-profit trade organization promoting ethics and professional excellence across the advertising industry.
Head of Media
VaynerMedia Asia Pacific
Marc Langenfeld is Head of Media at VaynerMedia Asia Pacific, where he serves as a strategic partner to clients, and helps further build the agency’s integrated services. A seasoned leader with deep technical expertise, Marc delivers impactful business results, further bolstering the agency’s integrated services.
Marc is an innovative, commercially driven, media business leader, with over 12 years of experience in the APAC region spanning China, India, Singapore, and the land Down Under. Most recently, he was the APEX Regional Lead at Publicis Media APAC, and has worked with Dentsu and Carat in various regional capacities.
Content Marketing Committee Team Lead
IAB Hong Kong
Sylvia Lee leads the sales & marketing for the Lan Kwai Fong Group. She has been on a mission to transform business with digital strategies throughout her career, spanning through San Francisco online companies and top hospitality brands throughout Hong Kong, Macau and SE Asia and Europe. Additionally, she currently serves as the Content Committee Team Lead for IAB Hong Kong, and is a Board Member for THRIVE, Women in Travel.
Chairman
Hong Kong Association of Interactive Marketing
Ralph has 30 years of global, Asia Pacific and local traditional and digital agencies experiences.
He has been serving as the Chairman of AIM since 2017. AIM is a not-for-profit industry association in promoting digital advertising and marketing through talent nurturing programs, cross industry collaboration projects, training and best practice sharing, etc.
In May 2021, Ralph joined a fintech and martech start-up called Mojodomo to assist them to connect business partnership with marketers and other sectors from Hong Kong and overseas.
Ralph is a Co-Founder of a social media agency group - CMRS Group. He has led this award-winning agency in achieving tremendous business growth in Greater Bay region from 2008 to 2020. He was also served as the Greater China Digital Director of MindShare managing digital media teams of China, Hong Kong and Taiwan from 2004 to 2006.
Ralph has received “2015 Digital Marketer of the Year” by AIM and became the first batch of Certified Digital Marketer (CDM) endorsed by AIM.
Ralph actively participates in various consulting bodies of HKSAR Government. He is currently an appointed member of CreateSmart Initiative Vetting Committee of Create Hong Kong and Slope Safety Communication Strategy Advisory Committee of The Civil Engineering and Development Department of HKSAR Government, and Media & Communications Training Board of VTC. And he had been serving as the Consultant of Radio Television Hong Kong (RTHK) from 2015 to 2022.
Ralph joined various social welfare organizations; he is the board member of three NGOs - The Plan International HK, Ocean Park Conservation Foundations and Social Career. He has also been serving as the Advisory Committee members and Mentor of Inno Power of Hong Kong Jockey Club and Jockey Club MEL Institute Project organized by Department of Social Work of CUHK.
Besides, Ralph was invited by various local and overseas universities, media, trade and social welfare organizations as a guest speaker, part-time lecturer, trainer and judge. In December 2018, Ralph has received “The Distinguished Communication Alumni Award” from his alma mater, School of Communication, Hong Kong Baptist University.
Executive Committee Member
HK4As
In addition to two years as a film director, Spencer has been working in the advertising industry for more than 28 years.
He joined McCann Worldgroup in 2006 as the Executive Creative Director for Shanghai and Hong Kong. Under his leadership, McCann has been consistently ranked the No. 1 creative agency in Hong Kong since 2006.
In 2015, the Hong Kong Kam Fan Awards awarded the company their 5th Grand Kam Fan trophy in the last decade. Spencer also led his company to win Nike’s first Grand Prix Award at Cannes, a first for the entire Greater China region. In January 2015, McCann Hong Kong was renamed McCANN & SPENCER. Campaign nominated the company as the best creative agency in Greater China. Spencer became the Best Creative Agency Head of 2015 in Greater China.
Spencer was the Executive Committee Chairman of Association of Accredited Advertising Agencies of Hong Kong from 2010 to 2018 and has been named one of Hong Kong’s 100 most influential people by Debrett’s. He was also invited by the British D&AD to become the foreman for their professional award.
In 2018, Spencer reopened the British based M&C Saatchi Hong Kong advertising consultant agent company and put his name on the door as M&C Saatchi Spencer. He is now also the Committee member for HK Trade Development Council and Hong Kong Education Bureau of HK SAR government.
According to the nature of the award category, two sets of weighting schemes are as follows.
Strategy | 20% |
Execution | 30% |
Creativity | 20% |
Result | 30% |
Awards Categories to be scored base on Weighting Scheme 1:
Best Data Strategy
Best Programmatic Campaign
Best Omnichannel Campaign in Programmatic
Strategy | 20% |
Execution | 30% |
Creativity | 30% |
Result | 20% |
Awards Categories to be scored base on Weighting Scheme 2:
Best Branded Content Campaign
Best Video Strategy
Best Integrated Solution
This Hall-Of-Fame award will be awarded to the brand that has received the highest aggregated score from this year’s awards.
Step 1: Select the award category appropriate for your campaign and fill in the required information (Company Logo, Entry Video Link, Campaign Summary which includes campaign background, objectives, strategies, tactics and results).
Step 2: Clearly explain the rationale and strategies behind your ad campaign with relevant videos, screen caps and weblinks as supporting information to convince the judges why you should win. Refer to the judging criteria of each award category for details and add new slides if necessary.
Step 3: When you’re done, fill in the Entry Form and submit your submission template.
Just a tip: be concise and clear!
Submission Deadline:
6pm, Friday, October 14, 2022
Best Agency Awards voting by Marketers:
November 2022
Winner’s Notification:
December 2022
Asia Big Idea Chair Awards Presentation Ceremony:
February, 2023
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Merit | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | New Critical Illness Product Launch Campaign | Manulife Hong Kong | iProspect Hong Kong | dentsu mcgarrybowen Hong Kong |
Rank
Outstanding
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
New Critical Illness Product Launch Campaign
Advertiser
Manulife Hong Kong
Media Agency
iProspect Hong Kong
Creative Agency
dentsu mcgarrybowen Hong Kong
Advertising Agency of The Year | Dentsu Creative |
Media Agency of The Year | Starcom Hong Kong |
Programmatic Agency of The Year | OMG |
Advertising Agency of The Year
Dentsu Creative
Media Agency of The Year
Starcom Hong Kong
Programmatic Agency of The Year
OMG
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | YesUA Campaign | United Asia Finance | GroupM and GroupM Nexus | M&C Saatchi Spencer |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Rank
Outstanding
Campaign Name
YesUA Campaign
Advertiser
United Asia Finance
Media Agency
GroupM and GroupM Nexus
Creative Agency
M&C Saatchi Spencer
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | Invest in Good | Fidelity | Ptarmigan Media Asia | - |
Merit | All@HSBC One. All@Once | HSBC | PHD Hong Kong | Wunderman Thompson Hong Kong |
Merit | Invest to decarbonise. Ask the experts. | Ninety One Hong Kong Limited | Chord Asia Limited | Chord Asia Limited |
Rank
Outstanding
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
Invest in Good
Advertiser
Fidelity
Media Agency
Ptarmigan Media Asia
Creative Agency
-
Rank
Merit
Campaign Name
All@HSBC One. All@Once
Advertiser
HSBC
Media Agency
PHD Hong Kong
Creative Agency
Wunderman Thompson Hong Kong
Rank
Merit
Campaign Name
Invest to decarbonise. Ask the experts.
Advertiser
Ninety One Hong Kong Limited
Media Agency
Chord Asia Limited
Creative Agency
Chord Asia Limited
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | FWD Online Insurance “Simple is Our Basic” Campaign | FWD Insurance | GroupM Hong Kong | Indigo |
Merit | ITeSHOP - FW22 GIGON Campaign Feb 2022 | ITeSHOP | - | - |
Merit | WeLend Bing Search x Yahoo Native Always On Disbursement Campaign | WeLend | Mindshare | - |
Rank
Outstanding
Campaign Name
FWD Online Insurance “Simple is Our Basic” Campaign
Advertiser
FWD Insurance
Media Agency
GroupM Hong Kong
Creative Agency
Indigo
Rank
Merit
Campaign Name
ITeSHOP - FW22 GIGON Campaign Feb 2022
Advertiser
ITeSHOP
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
WeLend Bing Search x Yahoo Native Always On Disbursement Campaign
Advertiser
WeLend
Media Agency
Mindshare
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | csl x Yahoo "Electric City" Metaverse Sponsorship | csl | CruiSo Digital Solutions | - |
Merit | Cartier FY22 Panthere Figurative and FY22 Panthere Graphique Campaigns |
Cartier | MediaCom | - |
Merit | The Constitution and the Basic Law Internet Game 2022 | Constitutional and Mainland Affairs Bureau | Yahoo Hong Kong | Unlimited Ltd |
Rank
Outstanding
Campaign Name
csl x Yahoo "Electric City" Metaverse Sponsorship
Advertiser
csl
Media Agency
CruiSo Digital Solutions
Creative Agency
-
Rank
Merit
Campaign Name
Cartier FY22 Panthere Figurative and
FY22 Panthere Graphique Campaigns
Advertiser
Cartier
Media Agency
MediaCom
Creative Agency
-
Rank
Merit
Campaign Name
The Constitution and the Basic Law Internet Game 2022
Advertiser
Constitutional and Mainland Affairs Bureau
Media Agency
Yahoo Hong Kong
Creative Agency
Unlimited Ltd
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Merit | Bayer – Unlocking the Menstrual Cycle | Bayer HealthCare Limited | Yahoo Hong Kong | Yahoo Hong Kong |
Merit | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | ITeSHOP - FW22 GIGON Campaign Feb 2022 | ITeSHOP | - | - |
Rank
Outstanding
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
Bayer – Unlocking the Menstrual Cycle
Advertiser
Bayer HealthCare Limited
Media Agency
Yahoo Hong Kong
Creative Agency
Yahoo Hong Kong
Rank
Merit
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
ITeSHOP - FW22 GIGON Campaign Feb 2022
Advertiser
ITeSHOP
Media Agency
-
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | 一站開啟美麗健康生活 | Sa Sa dot Com Limited | New iMedia Solutions Limited | - |
Merit | Best Data & Native Campaign | at.home | AsiaPac Net Media Limited | AsiaPac Net Media Limited |
Merit | Water World Go Splash Summer Campaign | Ocean Park Corporation | Dentsu X Ltd | Uth Creative Group |
Rank
Outstanding
Campaign Name
一站開啟美麗健康生活
Advertiser
Sa Sa dot Com Limited
Media Agency
New iMedia Solutions Limited
Creative Agency
-
Rank
Merit
Campaign Name
Best Data & Native Campaign
Advertiser
at.home
Media Agency
AsiaPac Net Media Limited
Creative Agency
AsiaPac Net Media Limited
Rank
Merit
Campaign Name
Water World Go Splash Summer Campaign
Advertiser
Ocean Park Corporation
Media Agency
Dentsu X Ltd
Creative Agency
Uth Creative Group
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bayer – Unlocking the Menstrual Cycle | Bayer HealthCare Limited | Yahoo Hong Kong | Yahoo Hong Kong |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | Cartier FY22 Panthere Figurative and FY22 Panthere Graphique Campaigns |
Cartier | MediaCom | - |
Rank
Outstanding
Campaign Name
Bayer – Unlocking the Menstrual Cycle
Advertiser
Bayer HealthCare Limited
Media Agency
Yahoo Hong Kong
Creative Agency
Yahoo Hong Kong
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
Cartier FY22 Panthere Figurative and
FY22 Panthere Graphique Campaigns
Advertiser
Cartier
Media Agency
MediaCom
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | IKEA Empower Your Everyday | IKEA | OMD | - |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | AXA Thought Leadership Content Series | AXA Hong Kong and Macau | Starcom Hong Kong | So Don’t Bore Limited & Origin Productions Limited |
Merit | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Rank
Outstanding
Campaign Name
IKEA Empower Your Everyday
Advertiser
IKEA
Media Agency
OMD
Creative Agency
-
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
AXA Thought Leadership Content Series
Advertiser
AXA Hong Kong and Macau
Media Agency
Starcom Hong Kong
Creative Agency
So Don’t Bore Limited &
Origin Productions Limited
Rank
Merit
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | New Critical Illness Product Launch Campaign | Manulife Hong Kong | iProspect Hong Kong | dentsu mcgarrybowen Hong Kong |
Merit | Cartier FY22 Panthere Figurative and FY22 Panthere Graphique Campaigns |
Cartier | MediaCom | - |
Merit | LG OLED evo-lution | LG Electronics HK | PHD Hong Kong | We Are Agency |
Rank
Outstanding
Campaign Name
New Critical Illness Product Launch Campaign
Advertiser
Manulife Hong Kong
Media Agency
iProspect Hong Kong
Creative Agency
dentsu mcgarrybowen Hong Kong
Rank
Merit
Campaign Name
Cartier FY22 Panthere Figurative and
FY22 Panthere Graphique Campaigns
Advertiser
Cartier
Media Agency
MediaCom
Creative Agency
-
Rank
Merit
Campaign Name
LG OLED evo-lution
Advertiser
LG Electronics HK
Media Agency
PHD Hong Kong
Creative Agency
We Are Agency
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | FRISO Always On SEM Campaign | Friso 美素佳兒 | Wavemaker Hong Kong & GroupM Nexus |
- |
Merit | Lead-Gen Campaign | Qanvast | New iMedia Solutions Limited | New iMedia Solutions Limited |
Merit | WeLend Bing Search x Yahoo Native Always On Disbursement Campaign | WeLend | Mindshare | - |
Rank
Outstanding
Campaign Name
FRISO Always On SEM Campaign
Advertiser
Friso 美素佳兒
Media Agency
Wavemaker Hong Kong &
GroupM Nexus
Creative Agency
-
Rank
Merit
Campaign Name
Lead-Gen Campaign
Advertiser
Qanvast
Media Agency
New iMedia Solutions Limited
Creative Agency
New iMedia Solutions Limited
Rank
Merit
Campaign Name
WeLend Bing Search x Yahoo Native Always On Disbursement Campaign
Advertiser
WeLend
Media Agency
Mindshare
Creative Agency
-
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | AXA Thought Leadership Content Series | AXA Hong Kong and Macau | Starcom Hong Kong | So Don’t Bore Limited & Origin Productions Limited |
Merit | All@HSBC One. All@Once | HSBC | PHD Hong Kong | Wunderman Thompson Hong Kong |
Merit | Up the Game - Wealth Deepening Campaign | HSBC | PHD Hong Kong | Wunderman Thompson Hong Kong |
Merit | IP Literacy Concert 2022 | Intellectual Property Department, HKSARG | Yahoo Hong Kong | Yahoo Hong Kong |
Rank
Outstanding
Campaign Name
AXA Thought Leadership Content Series
Advertiser
AXA Hong Kong and Macau
Media Agency
Starcom Hong Kong
Creative Agency
So Don’t Bore Limited &
Origin Productions Limited
Rank
Merit
Campaign Name
All@HSBC One. All@Once
Advertiser
HSBC
Media Agency
PHD Hong Kong
Creative Agency
Wunderman Thompson Hong Kong
Rank
Merit
Campaign Name
Up the Game - Wealth Deepening Campaign
Advertiser
HSBC
Media Agency
PHD Hong Kong
Creative Agency
Wunderman Thompson Hong Kong
Rank
Merit
Campaign Name
IP Literacy Concert 2022
Advertiser
Intellectual Property Department, HKSARG
Media Agency
Yahoo Hong Kong
Creative Agency
Yahoo Hong Kong
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bring Mercedes-EQ to Live | Mercedes-Benz | OMD Taiwan | BBDO Taiwan |
Merit | “Designed By Her, For Her” - Gogoro Delight Product Launch |
Gogoro Inc. | Carat Media Taiwan | - |
Merit | Hotel California | Volkswagen Commercial Vehicles | PHD Taiwan | ideata |
Rank
Outstanding
Campaign Name
Bring Mercedes-EQ to Live
Advertiser
Mercedes-Benz
Media Agency
OMD Taiwan
Creative Agency
BBDO Taiwan
Rank
Merit
Campaign Name
“Designed By Her, For Her” -
Gogoro Delight Product Launch
Advertiser
Gogoro Inc.
Media Agency
Carat Media Taiwan
Creative Agency
-
Rank
Merit
Campaign Name
Hotel California
Advertiser
Volkswagen Commercial Vehicles
Media Agency
PHD Taiwan
Creative Agency
ideata
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Hotel California | Volkswagen Commercial Vehicles | PHD Taiwan | ideata |
Merit | “Designed By Her, For Her” - Gogoro Delight Product Launch |
Gogoro Inc. | Carat Media Taiwan | - |
Merit | ebo omni-solution campaign | Tokio Marine Newa Insurance Co., Ltd. |
Yahoo Taiwan | Yahoo Taiwan |
Merit | The T-Roc #TimeToRock | Volkswagen Taiwan | PHD Taiwan | Ogilvy Taiwan |
Rank
Outstanding
Campaign Name
Hotel California
Advertiser
Volkswagen Commercial Vehicles
Media Agency
PHD Taiwan
Creative Agency
ideata
Rank
Merit
Campaign Name
“Designed By Her, For Her” -
Gogoro Delight Product Launch
Advertiser
Gogoro Inc.
Media Agency
Carat Media Taiwan
Creative Agency
-
Rank
Merit
Campaign Name
ebo omni-solution campaign
Advertiser
Tokio Marine Newa Insurance
Co., Ltd.
Media Agency
Yahoo Taiwan
Creative Agency
Yahoo Taiwan
Rank
Merit
Campaign Name
The T-Roc #TimeToRock
Advertiser
Volkswagen Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy Taiwan
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | “Designed By Her, For Her” - Gogoro Delight Product Launch |
Gogoro Inc. | Carat Media Taiwan | - |
Merit | Cathay United Bank Dynamic Creative Campaign | Cathay United Bank | - | - |
Merit | FWD Online Insurance “Simple is Our Basic” Campaign | FWD Insurance | GroupM Hong Kong | Indigo |
Merit | OB Style Cool Relationship | ORANGEBEAR INTERNATIONAL CO., LTD | ORANGEBEAR INTERNATIONAL CO., LTD | ORANGEBEAR INTERNATIONAL CO., LTD |
Rank
Outstanding
Campaign Name
“Designed By Her, For Her” -
Gogoro Delight Product Launch
Advertiser
Gogoro Inc.
Media Agency
Carat Media Taiwan
Creative Agency
-
Rank
Merit
Campaign Name
Cathay United Bank Dynamic Creative Campaign
Advertiser
Cathay United Bank
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
FWD Online Insurance “Simple is Our Basic” Campaign
Advertiser
FWD Insurance
Media Agency
GroupM Hong Kong
Creative Agency
Indigo
Rank
Merit
Campaign Name
OB Style Cool Relationship
Advertiser
ORANGEBEAR INTERNATIONAL CO., LTD
Media Agency
ORANGEBEAR INTERNATIONAL CO., LTD
Creative Agency
ORANGEBEAR INTERNATIONAL CO., LTD
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bring Mercedes-EQ to Live | Mercedes-Benz | OMD Taiwan | BBDO Taiwan |
Merit | SoFi x Yahoo Finance Youth Program "Hunger Investment Game" |
SoFi Hong Kong | - | - |
Merit | The T-Roc #TimeToRock | Volkswagen Taiwan | PHD Taiwan | Ogilvy Taiwan |
Rank
Outstanding
Campaign Name
Bring Mercedes-EQ to Live
Advertiser
Mercedes-Benz
Media Agency
OMD Taiwan
Creative Agency
BBDO Taiwan
Rank
Merit
Campaign Name
SoFi x Yahoo Finance Youth Program
"Hunger Investment Game"
Advertiser
SoFi Hong Kong
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
The T-Roc #TimeToRock
Advertiser
Volkswagen Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy Taiwan
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Bring Mercedes-EQ to Live | Mercedes-Benz | OMD Taiwan | BBDO Taiwan |
Merit | Be The Next Explorer | American Express International Inc. | - | Yahoo Hong Kong & Ogilvy Hong Kong |
Merit | The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻 | DIAGEO Taiwan | PHD Taiwan | Ogilvy |
Rank
Outstanding
Campaign Name
Bring Mercedes-EQ to Live
Advertiser
Mercedes-Benz
Media Agency
OMD Taiwan
Creative Agency
BBDO Taiwan
Rank
Merit
Campaign Name
Be The Next Explorer
Advertiser
American Express International Inc.
Media Agency
-
Creative Agency
Yahoo Hong Kong &
Ogilvy Hong Kong
Rank
Merit
Campaign Name
The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻
Advertiser
DIAGEO Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | New Critical Illness Product Launch Campaign | Manulife Hong Kong | iProspect Hong Kong | dentsu mcgarrybowen Hong Kong |
Merit | Cathay United Bank Dynamic Creative Campaign | Cathay United Bank | - | - |
Merit | Uber Eats Pride of Taiwan | Uber Eats Taiwan | MediaCom Taiwan | Ogilvy Taiwan |
Rank
Outstanding
Campaign Name
New Critical Illness Product Launch Campaign
Advertiser
Manulife Hong Kong
Media Agency
iProspect Hong Kong
Creative Agency
dentsu mcgarrybowen Hong Kong
Rank
Merit
Campaign Name
Cathay United Bank Dynamic Creative Campaign
Advertiser
Cathay United Bank
Media Agency
-
Creative Agency
-
Rank
Merit
Campaign Name
Uber Eats Pride of Taiwan
Advertiser
Uber Eats Taiwan
Media Agency
MediaCom Taiwan
Creative Agency
Ogilvy Taiwan
Rank | Campaign Name | Advertiser | Media Agency | Creative Agency |
Outstanding | Hotel California | Volkswagen Commercial Vehicles | PHD Taiwan | ideata |
Merit | The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻 | DIAGEO Taiwan | PHD Taiwan | Ogilvy |
Merit | ezTravel & E.SUN Bank co-branded credit card launch | ezTravel | Yahoo Taiwan | Yahoo Taiwan |
Rank
Outstanding
Campaign Name
Hotel California
Advertiser
Volkswagen Commercial Vehicles
Media Agency
PHD Taiwan
Creative Agency
ideata
Rank
Merit
Campaign Name
The Singleton 12 Sherry – Cheers to the True Richness 這一杯 敬每一刻
Advertiser
DIAGEO Taiwan
Media Agency
PHD Taiwan
Creative Agency
Ogilvy
Rank
Merit
Campaign Name
ezTravel & E.SUN Bank co-branded credit card launch
Advertiser
ezTravel
Media Agency
Yahoo Taiwan
Creative Agency
Yahoo Taiwan