Yahoo! users are more engaging in email, search and news
Yahoo users in general are also more active on mobile activities especially email and read news
YMen spent more time on talking on mobile than women
Over 50% Yahoo users are aged between 18-34, 70% working full time, 24% in managerial positions
A quarter of Yahoo users have university degrees
Majority of Yahoo users owe Smartphone, 36% owe tablet
Yahoo! reaches 2.2 millions of aged 18-54 every week
Yahoo! reaches 1.4 million of aged 18-54 who do not read any magazine
