Thermos illustrates the "Power of Display, e-Commerce and Premium" with a highly integrated digital campaign, on Yahoo.
OPPORTUNITY
- Consumers generally perceive Thermos as a traditional brand. Determined to reposition the brand and celebrate Thermos 110-year anniversary, Thermos developed the "Thermos Luxury Product Launch" campaign and cross-over with Swarovski Elements to design 2 versions of limited edition flasks. Their overall goals focused on recruiting more female customers aged 25 + with high disposable income.
SOLUTION
- Yahoo Ad Solution: Premium Ads, Targeting - Luxury and Charity Profiles, Native Ads and Advertorial content integration
- Ecommerce: Thermos Limited Edition Deal on Yahoo Shopping; Thermos Charity Auctions on Yahoo Auctions
- APAC Network Solution: Campaign run across Yahoo APAC - HK, SG and TW
RESULTS
- Being the new excitement to audience, Thermos keyword search term uplifted 2X in Yahoo Buzz Index
- In only 13 days, the pageview of Thermos Deal page exceeded 100,000 page views
- Banner CTR uplifted 3X compared with the Household industry
Campaign: Thermos Luxury Product Launch Q3 2014
Advertiser: Thermos Hong Kong Limited