• Campaign Objectives
- Further heralding the deep-rooted connection of the iconic Helena Law to the annual Halloween Bash, Ocean Park added the spotlight of trendiness to its usual chilling marketing campaigns through a collaboration with style guru Wyman Wong whom the park renamed as “The Hip Halloween Master” for this push.

• Yahoo! Solutions
- To bring to life the event’s vivid characters as well as the new-found glittery, luxurious and hip aura, the amusement park put together a combination of display and rich media formats such as 3D Brochure, Pushdown Roadblock, Pushdown SPON and Mobile Crazy Ad. In addition, to drive TV commercial views and introduce haunted house features, Ocean Park offered audiences a lively viewing experience with multimedia dimensions and interactive touch by the 3D Brochure at the Yahoo home page.

• Results
- The campaign successfully converted to the most popular talking topic in town and also numerous positive WOM on “Saint Law Lan” character in this campaign.
- 3D brochure recorded a high interaction rate.
- Mobile Crazy Ad attained record-high click through rate.

• Online Demo

Advertiser : Ocean Park Hong Kong
Media Agency : MediaCom Hong Kong Limited
Creative Agency : GroupM Interaction Hong Kong