• Campaign Objectives
- To better position the sub-line – Frisomum – from the Friso family, build awareness and establish a relationship with potential mothers. FrieslandCampina Hong Kong employed celebrity model Lisa SZ to publicise her prenatal journey.

• Yahoo! Solutions
- The spokesperson was put in a new 3D-flig format – which had the capabilities to feature video content and impactful brand elements such as photo frames ad brushes – to trigger audience’s attention.
- The connecting link then opened up the floor for questions regarding pregnancy as well as a hub where mums could communicate with one another; the journey was also further demonstrated via a frame-by-frame slide show.

• Results
- During the campaign period, the number of visitors and time spent on the official website increased significantly

• Online Demo

Advertiser : FrieslandCampina (Hong Kong) Limited
Media Agency : Carat Media Services Hong Kong Limited
Creative Agency : Rice 5 Limited