• Campaign Objectives
- To adapt children to a globalised world, Wyeth set out to bring the world to Hong Kong kids and committed itself to be the learning partner for parents and children.

• Yahoo! Solutions
- A mobile application, “See the World at Home” was created. The brand saw the synergy between a family travelling and learning. Wyeth was the first FMCG brand to partner with Yahoo Travel on content marketing, which led to a customised “Summer Study Tour section targeting Hong Kong parents. The features of the mobile application were introduced in the content articles.

• Results
- The engagement time of the content pages was nearly five times more than the average dwell time of rich media, Positive uplift in target audience reach also resulted.

• Online Demo

Advertiser : Wyeth Nutrition
Media Agency : OMD
Creative Agency : TBWA\Hong Kong