• Campaign Objectives
- Celebrating the first phablet in the market, Samsung aimed to spark the interest of mobile pioneers and trend followers, especially those who wanted to be creative, but needed the tools to make their dreams come true.

• Yahoo! Solutions
- Samsung made a huge impact with the push-and-pull advertising strategy for the Galaxy Note 2 launch by deploying a large-scale digital campaign using a combination of front-page domination, expandable video banners, other rich media formats and search marketing on Yahoo, which effectively showcased the creative capability and uniqueness of the new phablet.

• Results
- With creativity and accessibility at the core of the campaign, the mass exposure turned the phablet into one of the best selling smartphones in Hong Kong.

• Online Demo

Advertiser : Samsung Electronics HK Co. Ltd.
Media Agency : Starcom MediaVest Group
Creative Agency : HAVAS MEDIA