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YAHOO
ASIA BIG IDEA CHAIR
AWARDS 2023

The Yahoo Asia Big Idea Chair Awards celebrate excellent campaigns that go beyond the ordinary, delivering exceptional results while driving brand love and trust. These awards recognize the trailblazers in the ever-evolving digital advertising industry and the heroes behind the scenes. In 2023, we are proud to introduce eight award categories dedicated to recognizing excellence in Hong Kong, and five awards dedicated to the outstanding achievements in the Asia region. In honor of our 15th anniversary, we're also recognizing 15th-anniversary Grand Champions that spotlighting the most inspiring brands and agencies of the past 15 years.

AWARD
CATEGORIES

The Big Idea Chair Awards 2023 is composed of 12 Hong Kong Awards. Click on each category for more details.

RULES

Yahoo Asia Big Idea Chair Awards 2023 ("BIC")
Terms & Conditions

ENTRY FEE: FREE

By joining the BIC, all entrants agree to the following:

  1. Yahoo! Hong Kong Limited and its affiliates ("Yahoo") only accept entries for advertisements or campaigns that were launched or active on the Yahoo ad network between October 1, 2022, and September 30, 2023 ("Eligibility Period"), with demonstrable results obtained during the eligible period.
  2. Entrants must be the relevant advertisers, media agencies, creative agencies or their respective authorized representatives which placed such advertisements or campaigns within the Eligibility Period.
  3. Entrants must be able to provide consent from the relevant advertisers, media agencies or creative agencies, as appropriate, regarding the submission. All materials presented must be original work, the ownership and all intellectual property rights which must belong to the entrant. If any material or data is found to be untrue, misleading, incomplete, misrepresented, illegal or infringes third party’s rights in any way, the entry will be disqualified.
  4. All entries must be completed in English using Yahoo’s official submission template and submitted through the link given on this website.
  5. The entry must be related to the advertisements or campaigns which were designed for public exposure on Yahoo ad network during the Eligibility Period.
  6. Details provided on the entry submission form including without limitation company names and campaign names are final and will be reproduced exactly as submitted on the trophies and all related materials.
  7. For entries to the Hong Kong BIC, each entry can be submitted for a maximum of four (4) different HONG KONG award categories. Yahoo reserves the right to shortlist entries in the event of multiple entries. Any entry submitted for more than four (4) awards will be disqualified.
  8. For entries to the ASIA BIC, each entry can be submitted for a maximum of two (2) different ASIA award categories. Yahoo reserves the right to shortlist entries in the event of multiple entries. Any entry submitted for more than two (2) awards will be disqualified.

  9. a) In general, there will be one Outstanding award and two Merit awards in each category. The categories are:

    • Best Acquisition Campaign
    • Best Branded Content Campaign
    • Best Commerce Strategy
    • Best Branding Campaign
    • Best Search Campaign
    • Best Partnership Campaign
    • Best Integrated Solution
    • Best Innovative Experience
    • Big Idea Chair Champion 2023

    b) There will be one winner in each of the following categories:

    • Advertising Agency of the year
    • Media Agency of the year
    • Yahoo BIC 15th Anniversary HK Grand Winner - Advertiser
    • Yahoo BIC 15th Anniversary HK Grand Winner - Media Agency
    • Yahoo BIC 15th Anniversary HK Grand Winner - Creative Agency

    The winner of any of the awards referred to In Section 9a or 9b are collectively referred to as "Award Winners" and any of the awards are collectively referred to as "Awards".

  10. Entrants and Award Winners are not authorized to use and agree that they will not use any Yahoo or BIC trademarks, logos, service marks, trade names, or legal notices (collectively “Yahoo Marks”) except that the Award Winners may use the relevant Yahoo Marks to describe the fact that they have won a specific Award. All rights, title, and interests in the Yahoo marks and the goodwill pertaining thereto are the exclusive property of Yahoo.
  11. Intellectual Property: All intellectual property rights of the submissions by entrants belong to the entrant but each entrant grants to Yahoo a worldwide, non-exclusive, fully paid up, royalty free, perpetual, irrevocable, transferable, sublicensable right and license to use, copy, encode, store, archive, distribute, transmit, render into an audible format, communicate to the public, make available to the public, publicly display and publicly perform, publish, host, reproduce, modify, prepare derivative works (including without limitation translations, adaptations, summaries) of the content of the submissions in any media and any devices, whether presently existing or later devised, for the purposes of the judging panel evaluation, marketing, and promotion. Privacy: Entrants must not provide or cause to be provided any personal data to Yahoo save and except for their contact information. All entrants to the BIC hereby consent that Yahoo may use, copy, reproduce, publish, transfer in or outside Hong Kong the contact information for the purposes of the judging panel evaluation, marketing, and promotion.
  12. Entries are accepted on the condition that all materials submitted will become the property of Yahoo and will not be returned.
  13. Yahoo reserves the absolute right to make, interpret, apply and resolve dispute with respect to or in connection with the terms and conditions of the BIC. Yahoo also reserves the right to cancel the BIC or amend the terms and conditions of the BIC anytime without prior notice. When you submit the entries, it means that you fully accept these rules and conditions and Yahoo’s privacy policies found here. If you belong to another jurisdiction, you agree to Yahoo’s privacy policies in the relevant jurisdiction.
  14. The rules and conditions of the BIC are to be governed by and interpreted in accordance with the laws of Hong Kong.

SUBMISSION

To submit your entry, download the official submission template and complete all required fields, then submit through the entry form provided below.
Thank you for your interest to
Yahoo Asia Big Idea Chair Awards 2023.
Entry for submission is now closed.

JUDGES

We have invited renowned digital marketers and professionals from
the media and creative industries around the region to sit on our panel of judges.