January : Tourism Australia




• Campaign Objectives

  • - Position Australia as a unique destination to visitors
  • - Highlighting the scenery instead of hard core ads and discounts
  • - Soft selling to increase the awareness of Australia
  • - Highlight the variety of activities to be done in Australia
  • - Increase number in facebook fan page



• All Rounded Solutions

First Ever Content Marketing Campaign in Travel Category

  • - Photos
  • - Advertorials
  • - Videos
  • - Travel Agencies Recommendation
  • - Soft-selling contents to trigger users to read the contents

Bloggers Invitation and in Travel Category
  • - Sharing travel experiences in Australia

Knowledge+ Special Theme
  • - Sharing travel experiences in Australia



• Results

  • - Campaign generated over 150,000 page views by using the solution in Travel hub, Knowledge Theme and Blog.
  • - Attracted over 90% the target audience (18+) and delivered the message of 澳洲盡是不同 successfully
        Travel hub – Destination, Itinerary and video content
        Knowledge Theme - 世界冷知識: 澳洲盡是不同
        Blog – Shared the travel experience in Australia
  • - Article PVs are 3x more than video
  • - Y! Interactive platform stimulated the hot destination of Australia during campaign period
  • - Extend to App download tool
  • - Significant click performance in App download icon comparing with the click in Logo and FB icon, traveler intent to see the info not only in Website but also on the way of travelling with Mobile device



Advertiser : Tourism Australia