• Campaign Objectives

• - Recruit 3 person through online submission of their videos/photos/self introduction on Yahoo Travel to win a Queensland Trip
• - Collect public voting through different social media
• - Collect public voting through different social media
• - Tourism Queensland & Tourism Australia aims at trigger the amount of tourists by this campaign

• Yahoo! Solutions

• Results

• - Campaign generated over 470,000 page views by using the all rounded solutions including videos, public voting, advertorials and route recommendation
• - Attracted 5 digits unique users and likes on facebook
• - Hundreds of Q&A feedbacks and users submission to get the chance to win. Users love two way interactions.
• - Winner gained over 4 digits likes to spread through social media
• - Over 200,000 readers get to know the event and their details through Weekend Weekly magazine offline

• Online Demo

Advertiser : Tourism Queensland