• Campaign Objectives

Women is the key audience of Lancôme, they aimed to raise the brand image by leveraging Women’s Day with successful women theme. The theme across Lancôme global campaign including Event, Digital and Offline media

• Yahoo! Solutions

Leveraging Yahoo Charity+ x World Day content, Lancôme launch their content marketing campaign with Yahoo Hong Kong to engage with their target audience effectively across Yahoo properties

• Results

• Reach over 10M Eyeballs a day Exclusively

• Maximized the Advertiser Campaign Effectiveness – CTR of co-brand banner 20X better than advertiser banner

Advertiser : Lancôme