• Campaign Objectives

•Raise the purchase intent by leveraging Sleeping Day campaign
•Driving traffic to client「世界睡眠日」推廣優惠

• Yahoo! Solutions

Leveraging Yahoo Charity+ x World Day content, Simmons launch their content marketing campaign with Yahoo Hong Kong to drive purchase intend seamlessly across PC and mobile.

• Results

• World day Theme maximize the Advertiser Campaign Effectiveness – CTR of World Day banner 20X better than advertiser other banne
• Mobile banner is significantly high CTR 3X better than other advertiser campaign

Advertiser : Simmons