• Campaign Objectives

- To drive brand awareness, LEGO aims to especially enhance public involvement on 3 Product lines – LEGO City, LEGO Chima and LEGO Friends, among 2 groups of parents- those who are familiar with LEGO and don’t know much about LEGO.

• Yahoo! Solutions

LEGO has launched a centralized Creative Family Hub in Yahoo, bringing the best content experience to parents with diversity. Localization contents were customized for parents in HK, emphasizing the importance of kids’ creativity development and that LEGO is the best choice of kids toy. Digital solutions were also in sync with parent’s daily habits, in which multi-screen platforms were available across website and mobile.

By providing parent education and diverse LEGO products, LEGO succeed in deepening engagement with Parent-Child Building Creation Contest and dialing up LEGO creativity value, thus leverage the strengths of both partner – Yahoo and LEGO.

• Results

LEGO has successfully caught over 20 million eyeballs and generated over 290,000 page view in Co-branded site in 2 months. LEGO Co branded site homepage and sponsor search have also record an impressive record of 0.51% CTR and 8.9% CTR respectively.

Advertiser :	LEGO
Creative Agency :	MediaMonks