• Campaign Objectives

- AsiaMiles aims to launch a new credit card to empower local travelers, who want to go to Asia, with delightful experience to travel around with special offerings, and promote with the use of smart content.

• Yahoo! Solutions

By applying smart content, AsiaMiles has displayed three levels of banners in Yahoo to optimize campaign performance with the best creative. First, destination focused banners were displayed on destination’s listing and article page; then branded destination focused banners were rotated on all other Asia cities; lastly, 3 destinations were picked to do ROS BT and rotated Smart Content banners side by side with branded destination banners.

Each frame within the Smart Content banner were handpicked to make sure the article content is up-to-date, and adjusted direction after reviewing results.

• Results

Smart Content Ad has recorded an impressive result of 1.01% to 1.69% CTR.

Advertiser : Asia Miles