Mobile advertising grew 81% in the U.S. last year. This study shows advertisers where it’s proving most effective.

The warp-speed growth of mobile advertising is a familiar story by now, but statistics like this are still mind-blowing: Mobile advertising increased a whopping 81% in the U.S. last year. But exactly where should advertisers spend their hard-earned dollars?

This infographic, based on a study by DG MediaMind, shows the vertical markets where mobile’s doing the best. It also looks at how specific mobile ad formats are performing in various verticals.

Here’s a look at mobile’s top-performing markets.

Highest mobile clickthrough rates:

• 0.52%--Retail
• 0.41%--Electronics
• 0.40%--Entertainment

Highest mobile video completion rates:

• 79.8%--Auto
• 65.7%--CPG
• 54.4%--Telecom

For more findings, see the full infographic. For a deep dive into the habits of mobile consumers in several vertical markets, see our study titled "Smart Mobile: How Mobility Influences Category Shopping." It’s based on interviews with 10,000 consumers age 13 to 64 that use smartphones, tablets, and PCs as they shop across major categories such as apparel, automotive, finance, travel, and many more.