Infographic: Five Marketing Resolutions for Success in 2014
2014-02-04

Don’t get left behind with 2013 tactics. Use these five resolutions to help guide your marketing efforts to great results in 2014.


A new year brings new marketing goals, plans, budgets---and lots of critical decisions. To help you make the right ones, this week’s infographic recommends five marketing resolutions for 2014. Culled from a variety of sources, these resolutions will synch up your marketing efforts with the most important trends in digital advertising this year.

You should hereby resolve to …

Crank up content marketing: Nearly 30% of all marketers say it’s the most significant trend of 2014, but only 7% of B2C marketers say they’re “very effective” at it.

Make mobile a top priority: 15% of marketers say this is the year’s top trend, and consumer acceptance is the big reason why. By 2017, smartphones and tablets will make up 87% of connected device sales.

Spread your social wings: 84% of marketers use social media for content marketing. For best results, move beyond Facebook, Twitter, and LinkedIn to leverage newer networks like Tumblr and Instagram.

Get more visual: 51% of B2C marketers use infographics to get their message across; 73% use video.

Keep it simple: Consumers are tired of too much info and noise: 86% say they’re more likely to convert on brand sites that are less technical, easy to navigate, and deliver the info they want to know.

For more information on these five resolutions, check out the full infographic. And for help putting them to work in your marketing campaigns, contact your Yahoo Account Representative.