Innovation in mobile, native advertising, and brand strategy were key discussion points at The Advertising Club of New York’s MEDIA:NOW event.。
As the media landscape continues to evolve, advertisers and media decision makers are searching for new opportunities to create experiences that inspire their consumers. The recent MEDIA:NOW event hosted by The Advertising Club of New York took at closer look at today’s fragmented media environment and the change agents that are pioneering and adopting these new technologies.
Over 250 attendees gathered at Pier Six in New York City for a half day event focused on learning and discussion with leaders in marketing, media and advertising. Yahoo’s Head of Americas Ned Brody joined executives from MasterCard, Modelez International, Hearst Magazines, and Horizon Media for the “Masters of Change” panel to highlight opportunities and challenges in the market.
On the panel, Ned Brody shared key insights and perspectives on recent activity at Yahoo including:
- ▪ A focus on innovation at Yahoo: “We’re working hard to create new conversations for marketers, new ad opportunities, and new formats.”
- ▪ The opportunity with mobile: “In mobile, people are looking for a model that works. Advertisers want mobile advertising that works. We’ve come out with conversational formats—some call it content marketing or in-stream ads—that let brands be part of it.”
- ▪ Building for engagement: “We want a beautiful, engaging experience for consumers that brands can participate in.”
- ▪ The ask from marketers: “Efficacy and efficiency is where the push is for marketers.”
For more perspectives and an overview of our unified approach to advertising, see" Maximizing Creativity and Efficiency for Advertisers "or contact your Yahoo Account Representative.