Acquisition brings the industry’s leading programmatic video advertising platform to Yahoo

We are excited to announce that we have reached an agreement to acquire BrightRoll, the leading programmatic video advertising platform for reaching audiences across the web, mobile and connected TV.

The transaction will dramatically strengthen our video advertising platform, making it the largest in the US. Combining Yahoo's premium desktop and mobile video inventory with BrightRoll's programmatic video platform and publisher relationships will bring substantial value to advertisers on both platforms.

For more on this acquisition, read Yahoo CEO Marissa Mayer's official announcement.