While other social platforms can only connect to the people they know, Tumblr’s underlining design is based on what people love to form a social content network. With 400 million global monthly users on a truly global platform, Tumblr boasts 200 million blogs as well as 90 million posts per day, around 95% of which are Reblogs. Tumblr users visit its mobile app 6 times a day and mobile users on Tumblr increased from 24% to 60% in a year.
Over 56% of Tumblr users are between 13 and 34 with 49% males and 56% females. No wonder Tumblr is one of the hottest and fast growing platform for all the brands to acquire young audience. “People come to Tumblr for a different reason than a typical social network – they look for entertainment or amusement. Tumblr is the brand destiny for being the center of its content and communicating with the audiences.” said Lee Brown, VP Global Sales of Tumblr.
Key features of Tumblr
Tumblr Blog and Tumble Dashboard
- Post many different elements in the blogs, such as videos, links and images
- Allow users to track the site progress with many different analytics tools
- Optimize for SEO and every single lead counts to encourage organic growth
- Support all mobile platforms seamlessly
- Built-in social network abilities
- Unique identity and URL chosen by the brand owner
- Powerful social functions for ‘Follow’, ‘Like’ and ‘Reblog’
- Allow marketers to choose if the audience can post messages and avoid negative feedback
- Amazing impact with simple content to increase the length of time shown in different media
- Enable users to share Tumblr content with other social channels
- Auto play for advertising video with default mute sound to avoid disturbance (New!!!)
Let’s look at some popular Tumblr sites for brands:
- hDior - Lot of dynamic GIF images to interpret the “rebellious” side of Dior products for cosmetics, skin care, perfume and clothing.
- Burberry - Creative storytelling to show the power of a sponsored post
- MasterCard - Unique submission feature to capture the minds of people around the world on "priceless moments" through images or videos.
- Gatorade
- Hyundai
- MAC Cosmetics
- Sephora - Fully integrated platform for content and eCommerce.
These excellent examples illustrated how to distribute visually rich content or videos through Tumblr and Yahoo native advertising. Tumblr and Yahoo Unify Service in Hong Kong can help marketers engage with customers deeper and tighter with excellence examples of “Yahoo Deluxe + American Express” and “Yahoo’s The Avenue + Luxury Brands”. Create a Tumblr account today and let’s experience the power of integrating Tumblr and Yahoo Unify Service.