Brands that advertise on Yahoo’s homepage typically see a 28% lift in purchase intent

Retailers have a short wish list for their online advertising campaigns: to drive sales, both in stores and online. As this week’s infographic shows, the Yahoo homepage attracts the kinds of consumers (moms, Millennials, and big retail spenders) who can make retailer’s revenue dreams come true.

Plus, Yahoo has the ad solutions and deep user data to help retailers connect with those consumers. “One of our real strengths is that we can tap the combined power of display ads and search ads working together,” says David Cleary, Yahoo VP of Sales, Retail. “We don’t think of them as two separate ad silos. We take the user data that we gather from search and display to help retailers find the right consumers across multiple screens and message more effectively to them.”

Retail ads running on the Yahoo homepage typically see strong lift in key performance measurements, when comparing people who were exposed to those ads versus those who weren’t:

• 28% lift in purchase intent

• 35% lift in awareness of a brand and its products/services

• 32% lift in searches for a retail brand on the first day its ad runs; 10% lift a week later

Yahoo’s homepage reaches consumers right in retail’s sweet spot, such as:

• 8.1 million moms age 25-54, nearly triple our nearest online competitor

• 10.4 million Millennials age 18-34, double our nearest online competitor

Our audience includes in-market shoppers who spend 24% more on apparel and accessories; 24% more on home and garden products; and 23% more on computers and consumer electronics than the average online buyer, according to the infographic.

For more information on how to leverage the power of Yahoo’s homepage for your retail brand, talk to your Yahoo Account Representative.