To create brand awareness and promote its new all-features-in-one camera - GIX Mark II. Canon leverage Yahoo's homepage to target photography lovers aged 30 to 45. The campaign "In Praise of Shadows" targeted at those who looked for a professional camera with advance funcation, creativity and high image quality at low light.
Celebrating the first phablet in the market, Samsung aimed to spark the interest of mobile pioneers and trend followers, especially those who wanted to be creative, but needed the tools to make their dreams come true.....
To adapt children to a globalised world, Wyeth set out to bring the world to Hong Kong kids and committed itself to be the learning partner for parents and children...
To gain an edge amid the competitive landscape of credit card dining offers, HSBC crafter customer-centric offers that were reflected in the latest search requests on Yahoo Search, the No. 1 search engine in Hong Kong...
To better position the sub-line – Frisomum – from the Friso family, build awareness and establish a relationship with potential mothers. FrieslandCampina Hong Kong employed celebrity model Lisa SZ to publicise her prenatal journey...